LinkedIn, which is one of the most important social networks for professionals and companies, also offers the possibility of advertising. For many companies and marketers, this platform is an attractive field of action, allowing them to reach a specific target audience consisting of business professionals and decision makers. However, before you embark on advertising campaigns on LinkedIn, it is important to understand how much advertising on LinkedIn costs.
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LinkedIn Ads billing models
The cost of advertising on LinkedIn Ads depends on the billing model chosen and the specifics of the ad campaign. The platform offers three main billing models:
CPC
Cost Per Click – cost per click. The advertiser pays for each click on the ad. You can specify a maximum cost per click and a daily budget limit.
CPM
Cost Per Mille – cost per 1,000 impressions. The advertiser pays per 1,000 ad impressions, regardless of the number of clicks.
CPV
Cost Per View – cost per video view. This billing model is available for video campaigns and allows you to determine the maximum cost per video view.
How much does it cost to advertise on LinkedIn – the rules
LinkedIn Ads is one of the most expensive advertising systems available on social media due to the extremely business-oriented nature of the portal and the precise targeting of its audience.
There are also imposed minimum costs for each campaign, such as:
- Minimum daily campaign budget – not less than EUR 10,
- The minimum rate for CPC, CPM and text ad campaigns – €2.
The total cost of advertising depends on a number of factors, such as the size of the target audience, the competitiveness of the industry, the quality of the advertising and the chosen billing model. With the campaign planning features on LinkedIn Ads, you can get cost estimates and campaign effectiveness right at the planning stage.
Before embarking on an advertising campaign on LinkedIn, it is worthwhile to carefully analyze your goals, target audience and budget in order to choose the right advertising model and optimize costs. For complex campaigns or high performance expectations, consider working with a marketing agency that specializes in advertising on LinkedIn to get the maximum benefit from your investment in this advertising platform. Remember that effective advertising on LinkedIn can help grow your business and build a strong presence among professional Internet users.
Summary
Advertising on LinkedIn is an effective tool to reach a specific professional group and promote your company or product. The cost of advertising on LinkedIn depends on the chosen billing model (CPC, CPM, CPV) and numerous factors, such as the size of the target audience, the competitiveness of the industry, the quality of the advertisement and the chosen budget. The platform is trusted for its business acumen and ability to target precisely, but at the same time comes at a slightly higher cost compared to other social platforms.
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