By Zieliński Jerzy

Social SEO: social media vs positioning

In a world of rapidly evolving technology and increasingly complex algorithms, the concept of social SEO is becoming increasingly important for anyone who wants to understand how online marketing works. It’s a combination of social media and SEO (Search Engine Optimization) strategies that together help improve a website’s visibility.

SEO social media: what is it?

Social SEO refers to SEO efforts that use social media activities to increase traffic to a website and improve its position in search results. A key element of social SEO is the creation of high quality, engaging content that is shared and promoted through social media such as Facebook, Instagram,
or LinkedIn. This not only helps increase traffic to the site, but also builds brand reputation, which in turn affects search results.

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Social media and SEO: synergy for visibility

In the context of social SEO, the impact of social media on SEO cannot be overlooked. A social media presence helps build strong relationships with customers and create engagement that translates into better search engine results. Examples include Instagram SEO or SEO Facebook. When used properly, these platforms can definitely help increase the visibility of our website.

Instagram SEO

, as one of the most popular social media platforms, is the place to invest in valuable content, not only text, but especially graphics. Instagram SEO involves optimizing your profile, using relevant hashtags, creating engaging posts and Stories, and building a community around your brand. Keep in mind that Instagram has its own algorithm that takes into account many factors, such as frequency of publication, number of likes or comments, to determine which posts should be most visible to users.

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SEO Facebook

Like Instagram, the
is a site that offers many opportunities for social SEO. SEO on Facebook involves optimizing your profile and posts, creating valuable content that is shared frequently, and interacting with fans and responding to comments. In addition, it’s a good idea to use Facebook’s Business Suite feature, which allows you to analyze your results and optimize your marketing efforts.

In conclusion, social SEO is an integral part of modern Internet marketing. The key to success is creating valuable content that captures the attention and engages the audience, as well as building strong relationships with users. Remember that each social media platform has its own unique algorithms and features that can be used for SEO optimization.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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