• Home
  • Blog
  • Contact
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
  • Polish
  • English
Wycena SEO
Wycena ADS

WordPress Positioning - Yoast

WordPress Positioning – Yoast

Many plugins can be installed in WordPress – including for SEO. One of them is the popular Yoast SEO. The step-by-step guide will help you perform basic optimization for SEO. See how to simply improve the visibility of a site put up on WordPress.

Do you want to increase your profits with SEO?

I will prepare an action strategy and, together with my team, implement it for you.

Contact

Start: indexation, installation, GSC

For starters, check if your site indexes at all. Log in and go to Settings > Reading > Search Engine Visibility.

Google Search Console

When you make sure the option is unchecked, add the site to Google Search Console. With this, you will be able to measure the visibility of the site and the effects of SEO. You can add a page to GSC in two ways: put the verification tag in the <head section> of the page or just use the plugin. I will show you how to do it in Yoast SEO.

If you don’t already have the plug-in installed, you will literally do it in a moment. Just go to the Plugins section in the side menu and click Add New. Then search for the Yoast SEO plugin, install it and activate it. You can activate or deactivate plugins in the Installed plugins section.

Then, you can proceed to add the site to GSC. Go to the side menu SEO > General > Webmaster Tools and paste the verification code.

After that, all you have to do is save the changes and verify the service in your Google Search Console account.

The next step is to add a site map (Google Sitemap) to GSC. A Sitemap is an .xml file that lists all the subpages of your site. With Yoast SEO, you will generate a sitemap with a few clicks. Go to the SEO section > General > Features and find the item in the list: XML Site Map – then make sure it is enabled. The site map generated by Yoast has the address: https://twojadomena.pl/sitemap-index.xml. Now you can add the site map link to Google Search Console.

Why create master pages?

One important part of SEO is internal linking, so be sure to have good URLs. The name of the sub-page is placed in the slug, that is, it is in the website address after the domain name. Before you start internal linking, it’s a good idea to introduce parent pages.

Stay up to date with SEO news!

Sign up for the newsletter

The best way to describe it is with an example.

Let’s say you run an online shoe store. Start by creating a subpage: shoes.

Your offer includes, among other things, sports shoes, so you also create a SPORTS SHOES sub-page, but set the SHOES sub-page as the overarching sub-page. To do this, in the screen of the newly created sub-page, click on the right side of the Page Attributes section and select the appropriate parent page. This will make the address of the new subpage look like this: https://twojawitryna.pl/buty/buty-sportowe.

Meta title and meta description in WordPress

It is also worth taking care to set meta tags. Although meta description doesn’t directly affect SEO, it increases click-through rates, which already matters. So I recommend taking care of meta titles and meta descriptions.

The meta title should be about 70 characters with spaces. In the title, it is best to include the positioned phrases and the name of the company or blog. The meta description can be a little longer, but must not exceed 160 characters with spaces. You can include phrases in the meta description, but above all, it is worth remembering the Call to Action to encourage users to enter the site (Buy, View, Book, Discover, etc.).

Meta title and description can be easily set in Yoast SEO: individually for a specific subpage or globally. If you want to set the meta title and description for a single subpage, go to the bottom of the screen, then enter the title and description in the appropriate fields:

If you want to speed up your work, you can use variables so that new subpages will have the right titles right away. You’ll do this in the Yoast SEO plugin panel – in the screenshot you can see how to do it for categories:

How to create SEO-friendly subpages?

To create a new subpage, choose from the Pages side menu > Add New. Remember that each sub-page can have only 1 H1 header (<h1>). In WordPress, the H1 header is very often the name of the subpage. It is also a good idea to write a minimum of 3-4 thousand characters of content for each subpage and include H2 headers (<h2>) with phrases in the texts.

Ready to grow?

contact

Internal linking

In addition to gaining links on other sites, it is worth taking care of internal linking. It’s a good idea to include internal links in blog articles – link the positioned keywords to product pages and categories related to the topic. It’s also a good idea to place small boxes linking to sub-pages on parent pages.

These are just the basics of using Yoast SEO on WordPress – SEO is a really broad topic, but even after basic optimization you will see the first results, so in my opinion: it’s worth it.

Tags:

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (17)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
88016
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!