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Have you ever wondered how to shorten a link that seems too long and unsightly? That is what my article today will be about. I explain what link shorteners are, how they work, how to use them, and take a look at some of the most popular ones on the market, including Google’s link shortener.
Table of Contents
What is a link shortener?
A link shortener is a special web tool that transforms long, complicated URLs into short, easy-to-remember links. For example, Google’s link shortener , known as Google URL Shortener, converts long URLs into shorter links that start with goo.gl.
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The link shortener creates a unique code that is assigned to the original long link. When someone clicks on the shortened link, they are redirected to the original URL. All this happens transparently and quickly, without affecting the user experience.
How to shorten a link step by step?
Shortening the link is simple and quick. Below is a step-by-step guide on how to do it:
Copy the long link you want to shorten.
Open the link shortener. You can use Google’s link shortener, Bitly, TinyURL or any other link shortening tool.
Paste the copied link into the field designated for pasting the link. It is usually labeled as Paste your link here, etc.
Click the Shorten link button (or similar).
A shortened link will appear. Copy it and use it where you want.
Shortening the links has many advantages. First, shortened links are easier to share, especially on social media , where post length is limited. Second, shortened links are easier to remember, which is important for branding and marketing.
In addition, some link shorteners, such as Google’s link shortener, offer additional features such as click tracking. This is extremely helpful for those running marketing campaigns who want to monitor how effective their links are.
In summary, link shortening is a quick and easy way to increase readership and link sharing. Whether you’re an SEO professional, blogger, marketer or just someone who wants to share an interesting link with others, a link shortener is a tool that can come in handy.
Multitasker digital marketingu. Ośmioletnie doświadczenie. Łączę Google Ads, pozycjonowanie, content marketing, video marketing oraz współpracę z infuencerami.
I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.
