• Home
  • Blog
  • Contact
  • Polish
  • English
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
Wycena SEO
Wycena ADS

How to prepare a good landing page for a Google Ads campaign?

How to prepare a good landing page for a Google Ads campaign?

A landing page is a page that users go to after clicking on an ad in a Google Ads campaign. The goal of a landing page is to get users to perform a specific action, such as buying a product or filling out a form. In this article, we will discuss how to prepare a good landing page for a Google Ads campaign that will attract users’ attention and increase conversions.

Are you looking for a contractor to make both a landing page and implement Google Ads campaigns for you? Contact me!

Do you want to increase your profits with Google Ads?

I will prepare an action strategy and, together with my team, implement it for you.

Contact

What is a landing page?

A landing page is a page whose purpose is to get users to perform a specific action, such as buying a product or filling out a form. A landing page should be constructed in a way that attracts users’ attention and focuses on the benefits of buying a particular product or service.

Why take care of the landing page?

Landing page is a key element of Google Ads campaign. A high quality landing page contributes to the effectiveness of the campaign and the number of conversions.

It is worth ensuring that the landing page is consistent with the ad, prompts users to take action and is easy to use.

Sales landing page – what should it look like?

A good sales landing page should consist of several elements. To begin with, it is worth evoking the emotions of users, for example, by presenting the problems faced by potential customers. Next, it should present the solution that our product or service offers. It’s also important to emphasize the benefits, because the customer buys to gain something, not simply to spend money.

The landing page should be easy to navigate, attract users’ attention and prompt them to perform a specific action, such as buying a product. It is also important to ensure consistency with the ad so that users have no doubt that they have come to the right site. So it is better to refrain from clickbait in the text of the ad. The CTR may increase, but users will quickly leave the landing page and will not convert.

Stay up to date with changes in Google Ads!

Sign up for the newsletter

How to take care of UX on a landing page?

UX (user experience) is key when creating landing pages. The page should be intuitive and user-friendly. It is also important to ensure that the page loads quickly, that the colors and fonts are appropriate, and that the layout is easy to read. Good UX can help increase landing page effectiveness and boost conversions.

Page loading speed

Page loading speed is an important part of UX. The faster a page loads, the more likely users are to stay on it and perform a certain action. It is worth taking care to optimize the graphics and code of the site to speed up loading.

Appropriate colors and fonts

Colors and fonts are an important part of UX. They should fit the theme of the site and attract the attention of users. Colors can influence users’ emotions and prompt them to take action. Well-chosen fonts increase the readability of text and make the site more pleasing to the eye.

Clear page layout

A clear page layout is crucial for UX, without it there can be no positive user experience. The site should be easy to navigate and the information should be arranged in a logical way. It is worth ensuring that the most important information is placed at the top of the page and is easily accessible to users.

How to optimize a landing page?

Landing page optimization is a process that aims to increase conversions. It’s worth testing different landing page variations to see which one works best. It is also important to monitor the results and make changes that improve the effectiveness of the site.

A/B testing

A/B testing is a method that involves comparing two different versions of a page. In one version, changes are made to, for example, the content or graphic layer, and then the results are compared. With A/B testing, you can see which version of the site works better and make improvements.

Monitoring of results

Monitoring results is a key part of landing page optimization. It’s worth checking on campaign performance, conversion rates and traffic sources. By monitoring the results, you can react quickly to problems and make changes that improve the effectiveness of the site.

The landing page is a key element of a Google Ads campaign, as it is where the user goes after clicking on an ad. It is therefore important to ensure consistency with advertising, skillful placement of the CTA s and optimization for UX.

Don’t have time to create a landing page yourself? Leave it to me!

Tags:

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (16)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
88625
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!