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Category: Marketing

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Lead Scoring: how to assess the potential of leads?

Not every lead leads to a sale: but it is possible to assess the potential. That’s what lead scoring is […]

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Marketing manager: when to hire?

A marketing manager is a key figure in any company, responsible for creating and implementing a marketing strategy. However, in […]

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What should an effective commercial offer look like?

In the business world, a commercial offer is one of the most important tools that helps companies gain customers and […]

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Marketing Team: who is in it, what does it do?

In today’s business world, marketing is a key element in achieving success. Regardless of the industry in which a company […]

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Marketing: agency or freelancer?

In today’s dynamic world of marketing and advertising, entrepreneurs and companies often wonder who to choose for their marketing projects. […]

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How to advertise a training company on the Internet?

In a globalized world, education and skill development have become key success factors for companies and individuals. Advertising a training […]

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Marketing brief: what information to give to the agency?

A marketing briefing is a key document that enables effective cooperation between a company and a marketing agency. It is […]

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SEM campaign: how to sell more?

SEM, or Search Engine Marketing, campaigns are an indispensable part of many companies’ marketing strategy in the digital age. This […]

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How to get a customer? Proven ways

In today’s competitive business world, customer acquisition is one of the key challenges facing companies. How effectively you are able […]

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Marketing campaign: from idea to successful implementation

A marketing campaign is a strategically planned set of activities designed to promote products, services or a brand in order […]

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Marketing plan: why should you outsource it to an agency?

A marketing plan is a key document that defines the goals, strategies and activities a company undertakes to promote its […]

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How to increase brand awareness?

Brand awareness, or brand recognition, is one of the key issues affecting business success. The more people recognize your brand, […]

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