By Zieliński Jerzy

How to advertise a training company on the Internet?

In a globalized world, education and skill development have become key success factors for companies and individuals. Advertising a training company on the Internet is not only a matter of attracting customers, it is also a chance to bring a revolution to the world of learning. In this post, you’ll discover out-of-the-box ways to promote online training and learn how to harness the potential of the web for knowledge and skill development.

The specifics of the training market and the challenges of effective advertising in this industry

Advertising a training company on the Internet can be effective, but it requires certain strategies and market-specific adjustments. Here are some steps and considerations for advertising a training company online:

1. understand your target audience

  • The first step is to understand exactly who your target audience is. Determine what their needs, goals and preferences are for training.

2. create a value proposition

  • Make sure your training is valuable and addresses specific customer needs. Witness the value that will attract participants.

3. website and blog

  • Your website should be attractive and easy to navigate. In addition, keep a blog where you publish content related to your training topics. This helps build authority and positioning in the industry.

4. SEO (Search Engine Optimization)

  • Optimize your website for search engine optimization (SEO) to make it more visible in Google search results. Choose relevant keywords related to the training you want to focus on.

5. social media

  • Being active on social media platforms such as LinkedIn, Facebook and Twitter can help build your brand and reach potential customers. Publish content related to your industry on a regular basis.

6. Google Ads campaigns

  • Consider launching ad campaigns on Google Ads. You can choose keywords related to your training and reach people who are actively looking for such offers.

7. e-mail marketing

  • Use email marketing to contact customers and prospects. Send newsletters, information about new courses and special offers.

8. webinars and free materials

  • Hold free webinars or provide free training materials (e.g., e-books, tutorials) in exchange for email addresses to build a base of potential customers.

9 Recommendations and opinions

  • Encourage satisfied participants to leave feedback and recommendations. Positive reviews can attract new customers.

10. cooperation with partners

  • Consider partnering with other companies or institutions that can recommend your training to their clients or employees.

How to advertise a training company using SEO and Google Ads?

Advertising your training company with SEO and Google Ads (SEM) are effective strategies for getting customers online. Here are the steps to help you use these tools:

Website optimization (SEO)

  • Make sure your website is optimized for search engines (SEO). This means adjusting the content, structure and code of the site to make it more visible in Google search results.
  • Choose relevant keywords related to your training topics. Include these keywords in on-page content, headers, course descriptions and other places.
  • Keep a regular blog on the site, publishing valuable content related to the training field. This will help in attracting organic traffic from search engines.

Google Ads (SEM)

  • Run Google Ads campaigns, focusing on specific keywords related to your training. This will allow you to reach people who are actively seeking courses.
  • Create attractive and precise text ads. Describe the benefits of attending your training courses and add unique differentiators.
  • Set a budget and bidding strategy. Monitor results and adjust campaigns based on analytics data.
  • Use ad extensions, such as sitelinks extensions, to provide more information about your training.


  • Take advantage of the remarketing feature in Google Ads. Renew contact with people who visited your site but did not purchase the course.

Local SEO

  • If you offer training in a specific geographic area, take care of local SEO. Add your business to Google My Business and make sure your contact information and address are correct.

Analysis and optimization

  • Regularly analyze the results of your Google Ads campaigns and the effects of organic SEO. Adjust your strategy based on analytical data.
  • Test different keywords, ads and landing pages to identify the most effective combinations.

Quick contact and conversions

  • Make sure your website has a clear contact form and easy-to-find contact information. Encourage customers to call or send inquiries.
  • Collect reviews and feedback from satisfied course participants and use them in advertisements.
  • Hold webinars and free online workshops to attract potential customers and get their contact information.

Advertising a training company requires strategy, analysis and continuous improvement. By taking advantage of SEO and Google Ads (SEM), you can reach potential course attendees in an effective way and communicate your valuable educational offerings to them. Remember to adjust your strategy according to changing customer needs and market trends.

How to choose keywords to promote training online?

Selecting keywords to promote training online is essential, and this is true for both SEO and Google ADS. Here are the steps to help you choose the right keywords:

1 Identify key issues: Identify the main topics and issues that are relevant to your training. These will be the basic categories of keywords.

2 Use keyword research tools: Take advantage of keyword research tools, such as
Google Keyword Planner
, Ahrefs, SEMrush or Senuto. These tools will help you find keywords related to your industry and training topics.

3. general and long tail keywords: In addition to general keywords, it’s also a good idea to include long tail keywords, which are more specific phrases related to specific aspects of your training.

4. Competition and popularity: evaluate the competition and popularity of selected keywords. Popular keywords may attract more traffic, but they may be more competitive.

5. location: if you offer training in a specific geographic area, include location in your keywords to attract customers from that region.

6. Seasonality: If your training is seasonal, tailor your keywords to the periods when demand is highest.

7 Competitor analysis: Check what keywords your competitors are using. This can give you ideas for effective keywords.

8. monitoring and optimization: after launching the campaign, monitor the results and analyze which keywords bring the best results. Customize your keywords based on this data.

9. A/B Testing: Run A/B tests to see which keywords and ads generate more conversions.

10. negative keywords: also add negative keywords to avoid displaying ads to people who are not interested in your training.


Promoting a training company on the Internet is the art of combining the potential of the global web with an educational mission. It is worth remembering that a key factor for success is to constantly adapt the strategy to changing needs and trends. Therefore, regardless of unusual methods of advertising, one of the key elements remains attention to the quality and value of the knowledge transferred. In this way, running a training company becomes not only a means of business success, but also a contribution to society.

Do you do everything to give your customers the best? Me too! Let’s join forces – find out how I can help you reach new customers and increase profits. Feel free to contact me.

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