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Month: April 2023

Stay up to date with the latest trends
and marketing tips!

CAC in marketing, or customer acquisition cost

CAC (Customer Acquisition Cost) is one of the most important metrics in marketing, determining the cost of acquiring one customer […]

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Google Ads campaign – 5 ways to increase its reach

A good Google Ads campaign is a powerful advertising tool that allows you to advertise your business on Google’s search […]

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Google Ads auction system – how does it work?

Google Ads allows you to advertise your business on Google’s search engine and on other Google partner sites and applications. […]

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SEO content silos – is it worth creating topic silos?

One way to improve a website’s position in search results is to The use of SEO content silo techniques, or […]

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Real Time Marketing – examples, is it worth it?

Real Time Marketing relies on current events and trends, which it uses to reach potential customers when they are most […]

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Domain age – how to check and is it relevant to SEO?

It has become an established belief among many SEOs that older domains tend to rank higher on Google search results […]

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Billing for SEO: per effect or subscription?

Digital marketing agencies offer different billing for SEO. The two most popular ways are subscription and payment for effect. Both […]

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Building brand awareness in Google Ads – 5 tips

Building brand awareness is a process that involves increasing the level of recognition and trust customers have in a brand. […]

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Rebranding a brand – when is it worth it?

Nowadays, when competition in the market is fierce and customers are demanding more and more, companies must constantly adapt their […]

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Changes for e-commerce from May 2023

Another much heralded change in the law affecting e-commerce is about to go into effect. From May 1, 2023, on […]

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Google Ads Quality Score – what is it and how does it work?

Quality Score is a key indicator of the quality of Google Ads, which has a major impact on the effectiveness […]

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How to promote an online store on Facebook?

Nowadays, social media has become one of the most important marketing tools for entrepreneurs. They allow you to reach a […]

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