By Zieliński Jerzy

SEO content silos – is it worth creating topic silos?

One way to improve a website’s position in search results is to The use of SEO content silo techniques, or so-called “content silos. content siloing. What is it and how does it work? Does it help to create a
content plan
? In this article, you’ll learn how to build an effective silo structure to improve your site’s SEO, and whether it’s even worth it.

SEO content silo – what is it?

An SEO content silo is a structure for organizing content on a website. It involves grouping related topics and content into coherent categories. This makes it easier for users to find the information they are looking for, and the site gains a better position in search results because it is easier to index.

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How does the silo structure work?

The structure of thematic silos is based on the organization of content into coherent categories, also called themes. Each topic consists of a number of related sub-pages, also called sub-topics.

For example, for a travel site, the main topic might be Travel in Europe, and sub-topics might be countries, regions or cities. Within each subtopic, articles are posted about specific places or attractions. Content silo SEO allows you to organize your content, but the structure should be well thought out so that you don’t create too narrow subject areas that will be difficult to organize.

SEO content silo travel

Benefits of silo structure

There are many benefits to using a thematic silo structure. First, it makes it easier for users to navigate and find the information they are looking for. This content SEO silo enhances their user experience on the site.

Second, the structure of topic silos improves the positioning of the site in search results. By using the right keywords within each topic and subtopic, the site becomes more cohesive and is easier for Google’s robots to index.

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How to build an effective silo structure?

Building an effective content SEO silo consists of several steps.

Step 1: Select topics

Choose topics that are relevant to your site and related to your industry. Try to choose issues that have many aspects and can be discussed in numerous articles.

Step 2: Create a topic tree

Create a topic tree to help you organize articles and content on your website. Starting with the main topic, then go to the subcategories.

Step 3: Create articles

Create blog articles, which will be part of your topic silo. Remember that each article should be about only one sub-topic and contain relevant keywords. This will make the site more consistent and easier to be indexed by search engine robots.

Step 4: Link articles

Once you’ve created your articles, tie them together to create a theme silo. Place links to related articles on the site to make it easier for users to navigate between them.

Step 5: Optimize the URL structure

Make sure your site’s URL structure matches the structure of your theme silos. The URL of each article should contain the name of the subtopic and topic, e.g. This makes it easier for search engine robots to find and index your site.

Step 6: Monitor the results

Monitor your performance and adjust your strategy as needed. Pay attention to which articles are the most popular and which keywords bring the most traffic to your site. This will help you know which direction to go in when developing an SEO content silo.

Disadvantages of using SEO content silos.

The use of a thematic silo structure is not without its drawbacks. One of them is the possibility of deadlocks, i.e., subpages that are not related to any topic and are difficult for users to reach. In addition, creating effective theme silos requires some effort and time, especially for large websites.

Another disadvantage is the difficulty of adapting the silo structure to changing user needs and industry trends. When a new topic is introduced or a change is made to an existing structure, a problem arises because previously added entries are no longer consistent with it.

A topic silo structure is an effective SEO technique that allows for consistent organization of content on a website and better positioning in search results. Of course, such a solution is not without drawbacks. Want me to create a cohesive content development plan for your site? Contact me!

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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