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Google Ads campaign – 5 ways to increase its reach
A good Google Ads campaign is a powerful advertising tool that allows you to advertise your business on Google’s search engine and on other Google partner sites and applications. One of the most important goals of any Google Ads campaign is to increase reach, that is, the number of people who will see the ad. In this article, I outline some ways to increase the reach of your Google Ads campaign.
Table of Contents
Google Ads campaign – ways to increase its reach
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Sometimes even small changes to a Google Ads campaign have very significant effects. Try the following ways:
Use the right keywords
Keywords is one of the most important tools that helps target ads to relevant users. In order to increase the reach of your Google Ads campaign, you need to focus on choosing relevant keywords that are searched by users on Google.
It’s a good idea to use Google Ads tools such as Keyword Planner to find relevant keywords and determine their popularity. A well-chosen list of keywords can significantly increase the reach of a Google Ads campaign. I recommend third-party tools that allow precise analysis of keyword potential – such as. Senuto.
Targeting ads geographically is another way to increase the reach of Google Ads campaigns. You can specify the geographic area in which you want your ads to be displayed, such as city, country or region level. This will help you reach users in a specific area who are more interested in your products or services.
Apply the appropriate campaign settings
Campaign settings are an important part of any Google Ads campaign. To increase the reach of your campaign, it’s a good idea to use the automatic optimization option, which allows Google Ads to automatically optimize your ad bids and display your ads in the most effective way.
Another important setting is the display mode, which allows you to specify how ads are displayed to users. You can choose to display on the Google search network, on Google partner sites, or both.
Take advantage of graphic ads
Graphic ads are another way to increase the reach of Google Ads campaigns. Graphic ads are advertising formats that contain images and graphics, not just text. This makes graphic ads more visible and attracts the attention of users.
Graphic ads can be used on Google’s partner sites and the Google Display advertising network, which includes more than 2 million websites. This allows graphic ads to reach a wider audience, increasing their reach.
Take advantage of remarketing
Remarketingis a tool that allows you to reach out again to users who have previously visited your website or shown interest in your products or services. With remarketing, you can display ads to users who have already interacted with your brand.
Example of remarketing. Source: www.wp.pl
Remarketing allows for precise targeting of ads to specific audiences, which increases their effectiveness. With remarketing, you can increase the reach of your campaign by touching back on users who have already interacted with your brand.
Summary
Increasing the reach of Google Ads campaigns is one of the most important goals of any advertiser. To increase the reach of your campaign, you should focus on choosing relevant keywords, targeting your ads geographically, setting the right campaign settings, using image ads and remarketing. With these tools, you will reach a wider audience, increasing the effectiveness of Google Ads campaigns.
Do you want your Google Ads campaign to have the widest possible reach and produce good results? Have it implemented by me!
About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.
I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.
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