It has become an established belief among many SEOs that older domains tend to rank higher on Google search results pages than newly created ones. However, is the age of a domain really that important for SEO and how can it be checked? In this article we will delve into the topic of domain age and its importance for SEO.
What is the age of a domain?
Domain age refers to the length of time a domain has been registered and active on the Internet. It is usually measured from the date of registration to the current day. It is known that older domains are often more trusted and have a better reputation than newer ones.
It is worth noting that the age of a domain is just one of many factors that search engines consider when ranking websites. There are many other factors that can affect a site’s SEO, such as the quality of the content, the relevance of the keywords used, the number of backlinks and the overall quality of the user experience associated with the site.
How to check the age of a domain?
Checking the age of a domain is a simple process. There are many tools available on the Internet that can help you get to this information quickly.
Checking the age of a domain is easy and possible with the many online tools available. Here are some ways to check the age of a domain:
- Google webmaster tools – type your site address into Google search and go to the “webmaster tools” section. There you can find information about the registration date and age of the domain.
- National Domain Registry, which has a database of
WHOIS
. Go to the site, enter the address you are interested in, and you will receive information about whether the domain is active, who owns it, and when it was created and when the billing period for renting a given Internet address ends.
- SEO tools, such as SEMrush or Ahrefs – when you enter a domain address, the tool shows information about the registration date and age of the domain, as well as other important information for SEO, such as the number of links and keywords.
Does the age of a domain matter for SEO?
As I mentioned earlier, the age of a domain is just one of many factors that search engines consider when ranking websites. While older domains may have a better reputation and be more trusted by users, that doesn’t necessarily mean they always rank higher on search engine results pages.
Google’s search engine is constantly updating its algorithms to provide users with the most relevant and useful results. This means that even if a site has an older domain name, it will not necessarily rank higher on search engine results pages if its content is not relevant or up-to-date.
In addition, newer domains can also rank higher on search result pages if they have high-quality content and a strong backlink profile. This means that while the age of a domain can affect SEO, it is not the only factor and should not be the sole focus of your optimization efforts.
Summary
While the age of a domain can affect SEO, it is not the only factor that search engines consider when ranking websites. It is important to focus on creating a high-quality website, full of content that is relevant and up-to-date – for example, using
expert articles
, and not just on the age of your domain.
If you want to improve the SEO results of your website – contact me, I have been doing this for almost 10 years and I will be happy to use my experience to support your business.
