• Home
  • Blog
  • Contact
  • Polish
  • English
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
Wycena SEO
Wycena ADS

Webwriting - a checklist not only for beginners

Webwriting – a checklist not only for beginners

More and more people are talking about how important webwriting is. That’s because the Internet is full of content – for different purposes, and of very different quality. However, all the indications are that all the time it is content that is the key element that matters to Web users, but also to Google’s search engine robots. That is why it is better to master the art of webwriting as soon as possible. I outline its benefits and the principles that help create engaging content that complies with SEO requirements.

What is webwriting?

Webwriting is the creation of content for publication on the Internet. Due to the nature of this medium and audience, webwriting is governed by rules that you won’t encounter elsewhere. The Internet user is a discerning reader who seeks information that is useful to him, more often than he reads – he scans the content he encounters on the Web and extracts information of value to him. Therefore It makes sense to write in a way that brings concrete solutions to problems that are easy to apply. No waterboarding or valuing. Here’s to clear, simple to read and visually appealing.

Why use the principles of webwriting?

You show that you put the reader first, which means that you are aware of the significant role of texts on a website or online store. It is the user – the potential customer – that they are supposed to serve – to inform, to solve problems, to arouse interest.

You are creating an expert brand image, which is a very wise investment – it will attract users interested in the issues raised in the texts. In the future, they may return to become your customers.

You gain new visitors to the site, users-customers are also more likely to return to the site, expecting valuable and useful content. From a large number of visitors, it is easier to get those who will become real customers. The principles of webwriting help fill the top of the sales funnel.

Your SEO gains. How does it work? When users appreciate and enjoy visiting your site, it also gains in the search engine. Of course, texts are meant to serve people first and foremost, but the facts are that search engine robots, when they index pages for specific positions in search results, also focus on texts. Therefore, webwriting is important because it positively influences your customers and helps you achieve high rankings in Google results, which again helps you reach new users in the search engine.

Ready to grow?

contact

Rules of webwriting – checklist

Before publishing the text, analyze it using the following theorems.

My text:

  • contains key phrases used by my audience (verified in the Keyword Planner , SemStorm or in Senuto )
  • is interesting, i.e. worth sharing on social media or sending to a friend
  • is not very long, but it exhausts the topic
  • contains links to my other e.g. blog posts, encourages further exploration of my publications
  • has a highlighted and concise title, containing at least the most important key phrase and generating interest
  • has attractive headlines that encourage reading
  • is divided into paragraphs
  • provides a logical summary
  • was accompanied by an encouraging CTA
  • is thematically consistent
  • is stylistically uniform
  • was created in simple language, without specialized vocabulary and with a minimum of value-laden phrases
  • contains simple sentences and, where possible, calculations – easy to read
  • no spelling or punctuation errors
  • has been enriched with graphics that fit the text, facilitate its reception, and technically do not increase page load time and have been provided with an alt attribute (consistent with the theme of the text)
  • is readable and user-friendly

Summary

If you have reached this point in my text – I believe it is useful for you. Readers are increasingly demanding and picky, but you still have the opportunity to engage them with your content and build a solid following of regular users returning to your business. If you need help with this – call or write. We’ll talk about what we can work out together.

Tags:

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (16)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
88257
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!