By Zieliński Jerzy

Voice Search vs SEO

Google voice search is becoming increasingly popular, with many people using smart voice assistants such as Google Assistant, Siri and Alexa to find answers to their questions quickly and conveniently. Therefore, website owners should pay attention to optimizing their sites for voice search as well. So today I focused on optimizing the site for voice search.

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How to optimize a website for voice search?

As always in SEO, optimization is not a one-time action, but a whole process. I’ve put together some of the most important steps to help you comply with Google’s voice search requirements.

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1. research your target audience

Before you start optimizing your site for voice search, you need to understand what questions users are asking and what answers they are looking for. That’s why it’s worth taking some time to analyze and research the most common questions asked in your industry or about your business. You can use tools such as Answer The Public or Google Trends to find popular questions about your industry.

2. create user-centered content

The main goal of optimizing for voice search results is to create content that meets users’ needs. Voice search is often used in situations where the user needs a quick and accurate answer, such as when searching for a business address or store opening hours. Therefore, it is important that the content is easy to read and focused on solving the user’s problem.

3. optimize content length

Users’ voice queries are often longer than those entered in a text-based search engine. Therefore, it is worth ensuring that the content is tailored to the length and nature of the questions. Short, concise answers to simple questions, such as what will the weather be like today, may be easier for the user to find than a long, detailed answer.

4. use natural language

Voice search is based on natural language, rather than the short phrases we enter into a text search engine. That’s why it’s a good idea to write content in a natural and casual way, using longer sentences and natural phrases. In this way, the results will be more relevant to the user.

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5. take care of the website structure

The structure of a website affects its position in Google’s voice search results. Website owners should ensure that pages are easy to index by Google’s robots: it’s worth ensuring clear headings and a clear text structure.

6. opt for local optimization

It is important for local businesses to have their websites optimized for voice search results for phrases related to their industry and location. Business owners should ensure that their sites are registered with
Google Moja Firma
, and addresses and other contact information – consistent across all directories and company websites.

google voice search my business

7. ensure the responsiveness of the site

Voice search is typically used on mobile devices (smartphones and tablets), as users use voice search when they are on the move or away from home. Therefore, website owners should ensure that their sites are responsive and easy to view on mobile devices. So use a simple and clear page design, minimize the number of elements on the page so that it loads quickly, make sure the content is clear (among other things, a font that is also readable on small screens) and intuitive on touchscreen.

The popularity of Google voice search makes it definitely worth keeping in mind when optimizing a site for SEO. Want to learn more or don’t have time to do it yourself? Call or write!

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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