By Zieliński Jerzy

The best SEO specialist! How to choose it?

Google is pushing hard for the best possible quality of search results in its search engine. He even created a manual on what conditions an SEO specialist should meet. This is a sensational hint for anyone who happens to be thinking about hiring a professional for website positioning. These tips can also be successfully applied when looking for an SEO agency! Read what to look for before you make a final decision on cooperation.

SEO specialist – make sure it’s a good one

Google points to two situations when hiring an SEO specialist makes particular sensebefore making significant changes to a company’s website or during the construction of a new site. These circumstances are a good time to refine the site for search engine requirements as well. Positioning requires action on all elements of a site’s structure, so it’s a good idea to have it planned, overseen and even implemented by one person. Someone like this should be just such a specialist in the field. SEO.

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What is worth checking and how to choose an SEO specialist? Below you will find Google tips and my suggestions.

Making changes as a basis for cooperation

A key aspect of effective SEO is the implementation of changes recommended by the positioner. It is best to decide and determine how the implementation of the specialist’s recommendations will look like even before the cooperation is established. If you know that you may lack the time to create and enter, for example, texts for the blog, establish from the beginning that this will be the responsibility of the positioner. Of course, positioners don’t write texts (usually), but good and experienced ones certainly have contacts with copywriters who can do it for you. I have a strong copywriting background, because I am aware that content is the pillar of SEO.

SEO specialist’s credentials – you need to ask for them

Nothing proves the quality of an SEO’s work more than his clients. From them you will learn not only about the effectiveness of positioning activities, but also about the contact, the way of doing things, the approach to cooperation. These are very important issues. If the information or testimonials from the website are not enough for you – contact the clients and clear up all your doubts. It’s also an opportunity to learn about the experience in your industry and estimate the chances of success of your cooperation. My testimonials, which I’m happy to brag about, can be found here.

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Key questions to ask an SEO specialist

And it’s imperative that you know from the very beginning of the cooperation what you can count on, as well as what actions and results to expect. Suggestions for questions:

  • Are you operating under Google’s search engine rules?
  • What SEO techniques do you use?
  • How long have you been in business?
  • What experience do you have in acting for companies of my profile?
  • When and what results do you expect?
  • How do you measure the results?
  • How do you communicate with your customers?
  • Do you inform customers of all changes to the site and justify what they are due to and why they are needed?

Key questions an SEO specialist should ask you

Expect and even require that the SEO specialist you want to work with is actually interested in your business and experience. He should ask you:

  • o Your business – what sets it apart and what do you want to highlight?
  • About your customers – who are they and what do they value you for?
  • How do search results help your business make money?
  • What other advertising channels do you use?
  • Who are your competitors?

Let an SEO specialist prove himself – preferably by
website audit

Not only will he demonstrate his knowledge and skills, but you will also gain information about the potential of your site and estimate the scale of actions that need to be taken. Google advises that you grant an SEO specialist access to read your site in Search Console. This is enough to assess the health and potential of the service, and it does not entail any risk.

If you are just looking around for an SEO specialist, come to me for a consultation and website audit:

Don’t trust promises

In the search engine environment, they have no power, because no one can influence the search engine so that they can guarantee any positions.


Choosing an SEO service provider is important because it will determine the success of your SEO. You already have a lot of knowledge about what to look for in your search, so you’ve already increased your chances of success. Do even more to make your website help your business make money! Maybe I’m the SEO specialist you need? Let’s talk! Feel free to contact me – I work not only in SEO, I create and optimize Google Ads campaigns, as well as build comprehensive strategies for online marketing activities.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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78-600 Walcz
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