• Home
  • Blog
  • Contact
  • Polish
  • English
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
Wycena SEO
Wycena ADS

SEO content silos - is it worth creating topic silos?

SEO content silos – is it worth creating topic silos?

One way to improve a website’s position in search results is to The use of SEO content silo techniques, or so-called “content silos. content siloing. What is it and how does it work? Does it help to create a content plan ? In this article, you’ll learn how to build an effective silo structure to improve your site’s SEO, and whether it’s even worth it.

SEO content silo – what is it?

An SEO content silo is a structure for organizing content on a website. It involves grouping related topics and content into coherent categories. This makes it easier for users to find the information they are looking for, and the site gains a better position in search results because it is easier to index.

Stay up to date with SEO news!

Sign up for the newsletter

How does the silo structure work?

The structure of thematic silos is based on the organization of content into coherent categories, also called themes. Each topic consists of a number of related sub-pages, also called sub-topics.

For example, for a travel site, the main topic might be Travel in Europe, and sub-topics might be countries, regions or cities. Within each subtopic, articles are posted about specific places or attractions. Content silo SEO allows you to organize your content, but the structure should be well thought out so that you don’t create too narrow subject areas that will be difficult to organize.

SEO content silo travel
https://zyciewpodrozy.pl/polska/

Benefits of silo structure

There are many benefits to using a thematic silo structure. First, it makes it easier for users to navigate and find the information they are looking for. This content SEO silo enhances their user experience on the site.

Second, the structure of topic silos improves the positioning of the site in search results. By using the right keywords within each topic and subtopic, the site becomes more cohesive and is easier for Google’s robots to index.

Ready to grow?

contact

How to build an effective silo structure?

Building an effective content SEO silo consists of several steps.

Step 1: Select topics

Choose topics that are relevant to your site and related to your industry. Try to choose issues that have many aspects and can be discussed in numerous articles.

Step 2: Create a topic tree

Create a topic tree to help you organize articles and content on your website. Starting with the main topic, then go to the subcategories.

Step 3: Create articles

Create blog articles, which will be part of your topic silo. Remember that each article should be about only one sub-topic and contain relevant keywords. This will make the site more consistent and easier to be indexed by search engine robots.

Step 4: Link articles

Once you’ve created your articles, tie them together to create a theme silo. Place links to related articles on the site to make it easier for users to navigate between them.

Step 5: Optimize the URL structure

Make sure your site’s URL structure matches the structure of your theme silos. The URL of each article should contain the name of the subtopic and topic, e.g. mywebsite.com/podrozepoeuropa/paris. This makes it easier for search engine robots to find and index your site.

Step 6: Monitor the results

Monitor your performance and adjust your strategy as needed. Pay attention to which articles are the most popular and which keywords bring the most traffic to your site. This will help you know which direction to go in when developing an SEO content silo.

Disadvantages of using SEO content silos.

The use of a thematic silo structure is not without its drawbacks. One of them is the possibility of deadlocks, i.e., subpages that are not related to any topic and are difficult for users to reach. In addition, creating effective theme silos requires some effort and time, especially for large websites.

Another disadvantage is the difficulty of adapting the silo structure to changing user needs and industry trends. When a new topic is introduced or a change is made to an existing structure, a problem arises because previously added entries are no longer consistent with it.

A topic silo structure is an effective SEO technique that allows for consistent organization of content on a website and better positioning in search results. Of course, such a solution is not without drawbacks. Want me to create a cohesive content development plan for your site? Contact me!

Tags:

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (16)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
88597
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!