By Zieliński Jerzy

Private SEO backend – advantages and disadvantages, is it worth it?

I have mentioned more than once in previous posts that SEO is not only about optimizing a site, but also about
link building
. So it’s worth taking a closer look at backlinks, or sites where you can buy an article with links leading to your site. How do you recognize ones worth buying on? And does it pay to set up your own private SEO backend? And if so – how to do it? I have set up a few of my backstories, so if you want to publish links or need guidance – contact me.

Private SEO backend – what is it?

Links to the site can be redeemed on various types of backlinks. Choices include local news sites from the region, industry sites, blogs, etc. Private SEO back-end sites are also available, which can be created by virtually anyone with a basic understanding of SEO and web staking. Such back-end sites have a mediocre reputation, but this is more due to the standards of the past – sites were created on “one copy” and low-quality content was published on them. Nowadays, it will definitely be easier for you to find higher quality sites, created in accordance with good SEO practices.

Creating an SEO backend step by step

You can look at back-end sites from two sides: as a person looking for a place to publish a link to your site, and as a back-end owner who makes money by selling others the opportunity to publish. If you are involved in SEO of multiple sites, creating an SEO backend pays double: you can sell articles on such sites as
, but also publish links to your clients’ sites on them, i.e. reduce your link building expenses.

Domain and hosting

Building an SEO backend starts with choosing a domain. You have two options here:

  • New domain – no site existed on it yet, you can come up with a name yourself, related to the theme of the backend (this way it is worth creating, for example, medical, financial, etc. backends, where articles are usually more expensive). The downside is that it will take longer to position the site, for that you are assured that you are responsible for the history of the domain – so you don’t have to worry about the site being penalized from Google from the start, linked to from adult sites, etc.
  • Secondary market domain – you can also buy a domain where another site previously stood, but the ownership of the domain has expired and the previous owner has lost the rights to it. Such a site will rank faster, of course, if it already enjoys some authority in Google. However, make sure that there are no penalties on the domain – otherwise you may be in for an unpleasant surprise. You can find expiring domains on exchanges such as After Market. Prices can range from a few zlotys to several thousand – the discrepancy is huge.

Just to be sure, you can put the SEO backend on a different hosting from the rest of the site. Some specialists also recommend setting up and plugging in new Google Analytics and Google Search Console accounts.


The next step is to choose the right CMS. The right one, that is, one that you will simply find easy to use. Most back-end sites stand on WordPress, this CMS originally served, as a popular blogging platform, so it is perfect for publishing posts. Also take care of security – buy an SSL certificate.

Best practices in creating SEO backlinks

It is worthwhile to ensure that the clear
. Entries should be clearly categorized so that the SEO backend makes a good impression on potential customers who will visit it. Clear, logically organized menus are, of course, also a must when it comes to positioning.

back office seo navigation

Also, make sure that the SEO backend looks like a professional site where you can publish an expert article. The times when back offices were created “on the knee” without paying attention to the layout are long gone.

Before you get down to putting your backend on WhitePress to start selling links, you need to put content on it – the page can’t be empty. It is important that they are not typical pretzels, but articles that will make a good impression, not only on potential customers, but also on Google indexing robots. You can use a copywriter exchange or assist with AI to generate texts, but watch the quality. They should include bold and H2 headings. It’s also a good idea to include graphics in the texts (preferably with an ALT attribute!).

Articles should be written for the keywords for which you are positioning the entry. Also, don’t post many entries at once – it’s better to plan to publish them regularly, e.g., a few entries per week. It’s good if you already have clients you work with or run several websites – then you’ll be able to post articles with links directing to those sites. Website traffic is also important, so you can search Senuto or SEMStorm for queries from your industry that have a few hundred or a few thousand queries per month and write articles on the topic. This will help you increase traffic to your site.

background seo article

Don’t treat the backend lightly, position it as you would any other site. Take care of the friendly URLs of the entries, generate a sitemap.xml file, make sure that the sub-pages can be indexed by Google’s robots (robots.txt file).

Also remember not to overdo the number of links. In the past, one would put as many links on a page as possible (even without content!), creating so-called link farms. These days, however, Google is much stricter when it comes to link building standards. The standard is 1-2 dofollow links in an article. On many high-value back-end sites, posts are not published forever, but for a year – after this time, the back-end owner has the right to unlink. If you decide to do so, however, you have to take into account the fact that there will be fewer willing customers. You can also prepare a more elaborate offer, e.g., offer to put an article on the homepage for a higher price.

Advantages and disadvantages of private SEO back-ups

There are quite a few benefits to creating an SEO backend, first and foremost:

  • Another place to get links for positioned sites,
  • Acquire additional space to bring traffic to the site (e.g., by posting articles with links to offer pages),
  • Having a backend that you fully control in terms of quality, subject matter, etc,
  • Additional source of income from the publication of sponsored articles, advertisements, affiliate programs,
  • Help with the positioning of competitive phrases,
  • Ability to publish links to your positioned sites without a time limit (links will not disappear after a year, for example).

Building an SEO back-end, like any other activity, of course, also has disadvantages. Consider:

  • Cost of domain, hosting, SSL certificate,
  • The need to personalize the appearance of the site, prepare content (if you do not do it yourself, you must pay a specialist),
  • The time it takes to rank your site (especially if you decide to use a new domain),
  • Need to control keywords (to avoid cannibalization),
  • Provide day-to-day back-office support (posting listings, contacting customers, publishing articles, etc.).

Although running a private SEO backend requires some skill and time, for many people it will be a good solution. However, it’s not worth going for it if you’re just starting out in SEO and don’t have the technical knowledge – you’re likely to create a low-quality site that you won’t earn much from. If you are looking for a ready-made private backend on which to place your links, contact me.

In a nutshell: what links are selling?

Users, when looking for a backend to publish their links, pay attention primarily to 3 factors: Domain Rating, Trust Flow and traffic generated. You will improve all these factors simply by working on SEO.

The most popular link buying service by far is
. If you are buying links, however, you can individually contact the owner of the backend – some, operating outside the service, offer more favorable prices. If you publish a lot of links per month, you can also expect discounts, either by buying through WhitePress or directly from the backend administrator.

Have back-end sites earned a reputation for being of little value littering the Internet? Not necessarily, as long as they are created in accordance with good practices. Want to buy links from a trustworthy place? Contact me!

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