By Zieliński Jerzy

Google Ads vs Facebook Ads: which to choose?

The decision to invest in online advertising is an important moment when promoting a company. Marketers face a choice: Google Ads vs Facebook Ads. Which is better? Is it worth investing in both channels at the same time? What are the differences between them? Let’s take a closer look.

Google Ads vs Facebook Ads: key differences

Both Google Ads and Facebook Ads are effective tools to achieve marketing goals. The choice between the two depends mainly on the specifics of your business, your marketing goals and your target audience.

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Google Ads

Google Ads is the largest online advertising platform in the world. Google’s display ads appear in search results, on Google partner sites, and on websites that use Google AdSense. A key feature of Google Ads is that it specifically allows you to reach people who are actively searching for specific information, products or services.

Facebook Ads

Facebook Ads
is the advertising platform of the world’s largest social network. Although Tik Tok reigns supreme in the younger generation, in the mature age groups, it is Facebook that still enjoys great popularity. Facebook ads appear directly in users’ feeds and target specific groups based on demographics, interests, behaviors and other factors. Unlike Google, Facebook allows you to reach users who are not necessarily actively looking for your products or services, but are likely interested in what you offer.

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Facebook Ads vs Google Ads: which to choose?

A choice between
Google Ads
and Facebook Ads depends largely on your marketing goals.

  • If your goal is to reach people who are actively searching for the products or services you offer, Google Ads may be a better choice. It’s a powerful tool for companies that want to increase their visibility in search results and reach people ready to make a buying decision.
  • On the other hand, if you want to build brand awareness and reach a specific target audience based on demographics, interests and behavior, Facebook Ads is for you. It is a particularly effective tool for companies that want to create long-term relationships with customers and build community engagement.

Deciding between Facebook Ads vs Google Ads can be difficult, but you don’t have to limit yourself to one platform. Many marketers use both Google Ads and Facebook Ads to get the most benefit. The most important thing is to have a good understanding of your marketing goals, know your target audience and monitor your results regularly to optimize your strategies.

Don’t have time to create a strategy yourself? Still not sure what will work better for your business and your specific budget? Call or write!

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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