By Zieliński Jerzy

Google Ads agency: what to ask?

In today’s digital age, online marketing has become an integral part of business strategies. One of the most important tools in this area is Google Ads, an advertising platform created by search engine giant Google. The handling of such campaigns can be handled by a Google Ads agency, but to make the campaigns effective, you need the right specialist to manage them.

1. experience in managing Google Ads campaigns

Using an agency that specializes in Google Ads can be an excellent idea, but before you start working together, there are some important questions to ask your potential specialist or agency. These questions will help you understand whether a particular specialist or agency is the right option for your business and whether they will be able to achieve your marketing goals. In this article, we will discuss the key issues you should raise with a potential partner, whether it be a freelancer or a agency. Google Ads This is because it requires a lot of experience in optimizing campaigns to be effective.

The first and most important question to ask is how many years of experience a specialist or agency has in managing Google Ads campaigns. Is running Google Ads his primary job, or does he also handle other marketing issues? You definitely want to work with professionals who have already gained knowledge and experience in this field, so ask about their history of working with clients, past results and possible Google Ads certifications.

2. how to tailor the strategy to your business

Each company has its own unique goals and needs. Therefore, it is important that a specialist or agency is able to customize a Google Ads strategy for your business. Ask what steps they will take to understand your industry, competitors and target audience. Will they perform keyword analysis and tailor campaigns to your goals?

3. fee structure and costs of Google Ads service

Google Ads service can generate different costs, depending on the specialist or agency. Ask about the fee structure – whether it will be a flat fee, a commission on advertising expenses, or some other form of compensation. Be open to bringing up the topic of budget and finding out what the expected costs of the campaign are.

4. campaign optimization and monitoring process

A successful Google Ads campaign is not just about setting up ads and forgetting about them. Ask what optimization and monitoring processes the specialist or agency uses during the campaign. How often will they check and adjust ads and keywords to achieve the best results?

google ads agency

5 References and portfolio

Ask the potential specialist or agency for references from previous clients or a portfolio with examples of their work. This will help you assess whether they have experience working with companies similar to yours and whether they have achieved positive results.

6 Reporting and analysis of results

A successful Google Ads campaign requires systematic reporting and analysis of results. Ask what tools and reports will be provided so you can track the campaign’s progress. What metrics and indicators will be monitored to assess the effectiveness of the ads?

6. communication and accessibility

Last but not least is the communication and availability of the specialist or agency. Make sure they will be available to talk and answer questions. What are the business hours and means of communication for urgent questions or problems?

In conclusion, when choosing a specialist or agency to run your Google Ads service, you should be prepared to ask these key questions. The answers will help you understand whether a particular partner is right for your business and whether it will be able to help you succeed in online advertising. Remember that choosing the right specialist or agency can significantly affect the effectiveness of your Google Ads campaigns and save your advertising budget.

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