By Zieliński Jerzy

Why is it important to add Google My Business entries regularly?

It is now difficult to talk about promoting a company without the Internet, regardless of the size or industry of the company. One great tool for SEO is the free Google My Business card. It is a good idea to include the most important information in your business card, such as your address, phone number and opening hours. There you can also collect customer reviews and publish Google My Business entries. But are you taking full advantage of the opportunities provided by Google’s business card?

It is worthwhile to add Google My Business entries regularly. Do you lack the time to prepare posts, select photos and publish them yourself? Contact me – I will provide you with an SEO and copywriter.

Why publish Google My Business entries?

  1. Freshness of information: a Google My Business entry is an excellent tool for updating company information. Are you planning a special promotion? Have the opening hours changed for the holidays? With entries, this information can quickly reach your customers. What’s more, regular updates show that your business is active, which increases customer confidence.

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  1. Increase online visibility: Google is by far the most popular search engine in the world. Regularly adding Google My Business entries shows Google that your business is active, which can help improve its visibility in search results. Remember that valuable content that is interesting and helpful to users is more likely to rank high in search results.
  2. Generate website traffic: a Google My Business entry is a great place to place links leading directly to your website. This makes it easy for potential customers to find more information about your company, which in turn increases website traffic. Google My Business optimization includes, among other things, posting regularly.
  3. Build credibility and trust: regular, valuable posts show that you are an expert in your field. By doing so, you build trust with potential customers, which in the long run translates into increased sales.

How to write a good Google My Business entry?

Writing an effective business card post
Google My Business
is an art that requires planning and strategy.

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First, always start with a thorough understanding of your target audience. What information is most valuable to her? What attracts her attention the most?

Then think about what you want to convey with your entry. This could be information about a new product, an upcoming sale, a special promotion or an upcoming event. It is important that the information is up-to-date and relevant to your customers.

The content of the entry should be short and to the point. Remember that your customers are likely browsing business cards of many different companies, so make sure your entry is easy to understand and attention-grabbing.

Add relevant images or graphics to your entry. Visuals can attract attention and help make your entry stand out from others.

Finally, remember to constantly monitor the effects of your posts and adjust them as needed. Check which posts generate the most clicks and interactions, and create your future posts based on this information. You can find useful information in your Google My Business account under the Statistics tab.

entries business card google my company effectiveness
entries business card google my business statistics

Regularly adding entries to Google My Business is an important part of managing a company’s online image. Well-written posts help increase a company’s visibility, attract new customers and build trust.

Keep in mind, however, that in order to achieve the above benefits, the key is to add posts regularly and consciously. Therefore, it is worth considering the strategy for their creation. Are they of value to the customer? Do they convey the most important information? Are they up to date? It is better not to do it quickly and crudely: call or write – I will take care of the visibility of your Google My Company business card.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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