Today, user generated content (UGC) is playing an increasingly important role in online marketing. What exactly is UGC and how does it affect a site’s position in search results? I will talk about it in today’s article.

User-generated content (UGC) – what is it?

User-generated content (UGC) is all kinds of content created by Internet users, such as comments, opinions, reviews, photos, videos or posts on forums and blogs. Rather than coming directly from a brand or company, this content is created as a result of users sharing their experiences and opinions about a brand, product or service.

Why is user-generated content so important to a site’s position in search results?

Well, one of the key factors affecting a site’s position in search results is the links leading to that site. And that’s where UGC comes in – users who create content about a brand or product often include links in their posts that lead to the manufacturer’s website. This gives the site valuable external links, which in turn positively affects its position in search results.

Besides, user-generated content is also important for its authenticity and credibility. Customers often seek the opinions and experiences of other users before deciding to buy a product or use a service. That’s why user feedback and reviews are more valuable to them than content coming directly from a brand or company. And this translates into more effective marketing efforts and a positive brand image.

Examples of User-Generated Content

User-Generated Content (UGC) is user-generated content that appears on websites, social media platforms or discussion forums. Below are some examples of UGC.

Comments and feedback

Users often comment on posts, photos or videos on social media platforms. Comments and reviews can range from short and concise comments to longer reviews of products or services. They are important for other users who are looking for authentic reviews before making a purchase or using a particular service.

Photos and videos

Users are eager to share their photos and videos related to a brand, product or service. This could be a photo of the product in a natural setting or an instructional video on how to use a particular service. This content is especially important for potential customers who want to see what the product or service looks like in real life.

Hashtags

Hashtags are a popular way to generate UGC on social media platforms. Users tag their posts with a hashtag related to a particular brand, product or service, making it easier to track their activity and respond to their feedback or suggestions.

Posts on discussion forums

Discussion forums are where users share their experiences and opinions about various products or services. This is a valuable resource for potential customers who are looking for authentic reviews and experiences from other users.

So how can UGC be used in marketing efforts?

First of all, it is worth creating the right conditions for users to create content. For example, they can be encouraged to give feedback and reviews by posting feedback forms on the website or asking them to give feedback after making a purchase. It’s also a good idea to monitor user feedback and reviews in order to respond to their suggestions and needs on an ongoing basis. This gives us a positive brand image, builds credible
social proof
, and customers feel more engaged and satisfied with our products and services.

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But let’s not forget that user-generated content should be properly moderated and managed. Not all users always create positive content about a brand, product or service. Therefore, it is important to track and moderate user content to avoid unpleasant situations and maintain a positive brand image.

Summary

User-generated content (UGC) is a key element of online marketing that affects a site’s position in search results and positive brand image. With UGC, users create valuable links leading to the site, and share authentic feedback and experiences, resulting in more effective marketing efforts and happier customers.

Remember that UGC should be properly managed and moderated to avoid unpleasant situations and maintain a positive brand image. Need help organizing your marketing? Get my help!