• Home
  • Blog
  • Contact
  • Polish
  • English
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
Wycena SEO
Wycena ADS

What is positioning?

What is positioning?

I mainly deal with Google Ads, but it’s hard to talk about Internet marketing and not mention SEO. How does SEO work and why do some sites show up higher in search results than others? Today I will explain the absolute basics of SEO.

What’s the deal with search results?

Google is always trying to display the most relevant results to users. When you type a phrase (such as 200×220 bedding) into a search engine, you mainly find stores where you can buy it. If you skip the paid search results (labeled as Advertising), you will be left with organic search results in Google. It’s no coincidence that one store shows up in the first position and another only on the third page of search results. Of course, it is clear which one will get more traffic to the site. To achieve a higher position for a specific keyword (such as 200×220 bedding), you just need to position.

Stay up to date with SEO news!

Sign up for the newsletter

SEO – what is it in practice?

OK, it’s worth SEO, but how do you do it and really, what is SEO? In short, it’s optimizing your site and building your link profile (aka link building). Consider that SEO works differently than Google and FB Ads. The effects usually appear after a few weeks or months, rather than immediately.

On-site SEO

On-site is all the activities on the site you are positioning. These include:

  • Content optimization – saturating with keywords, introducing a hierarchy of headings, writing/optimizing category and product descriptions, etc.
  • Site structure – introduction of a logical and clear menu, internal linking (adding links to subpages in the content on other subpages, for example, in blog articles),
  • Technical optimization – simple URLs readable by the user and search engine, speeding up loading, adapting the site to mobile devices, optimizing meta title and description, adding alt attributes to graphics,
  • UX – the site is supposed to provide a positive user experience (fast loading time, intuitive navigation, readability, high-quality graphics, etc.).

Ready to grow?

contact

Off-site SEO

So just work on the site to increase visibility? Not really. It’s also worth building your site’s authority, as this benefits SEO. What does this mean in practice? Off-site SEO is link profile building, or link building. It involves placing links to your site on other sites. You may associate it with SPAM, but the days when Google tolerated it are over. Now the best bet is to publish sponsored articles. The link should be placed in the so-called. Anchor, or keyword. Depending on what phrase you choose, this allows you to position your product, category or brand.

You can also post links on topic forums, for example. In addition, it is worth:

  • Set up a Google My Business card,
  • maintain profiles on Facebook, Instagram, Tik Tok,
  • strive for good feedback from customers.

It’s hard to describe SEO in one article – it’s a broad topic. Want to know more? Rest assured, I will still be back on the topic.

Tags:

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (16)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
87986
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!