By Zieliński Jerzy

Vanity URL

Vanity URL? Although it may not be widely known, you have certainly encountered it while browsing various websites. A vanity URL is a personalized, short web address that can make a site significantly easier to use and affect SEO optimization. In this article, I outline the advantages and importance of the vanity URL, as well as its impact on site traffic and how it can be used to improve brand visibility and reputation.

What is a vanity URL?

A vanity URL (sometimes referred to as a custom URL) is a personalized web address that is short, easy to remember and usually contains the brand name, company name or keywords related to the website. It serves as an alternative link to the traditional URL, which can be long and complicated.

An example of a vanity URL might be:

Standard URL:

Vanity URL:

In this example, instead of a long and complicated address containing information about the product category, a personalized vanity URL was used, which contains only the product ID (product1234). This shorter address is easier to remember and can be more attractive to users, making it easier to access a specific product on a company’s website.

How to use the vanity URL?

The use of vanity URLs can have many applications. Here are some ways you can use it:

  • Branding: Vanity URL allows you to differentiate your brand and makes it easier for customers to remember your website address.
  • Link shortening: If a standard URL is too long, vanity URL allows you to shorten it, making it easier to share on social media, email and elsewhere.
  • Advertising and marketing: you can use vanity URLs in your advertising and marketing campaigns to attract the attention of potential customers and direct them directly to your chosen website.
  • Traffic measurement: You can use the vanity URL as a tracking link to track traffic to a specific page and analyze the results of marketing campaigns.

Why use vanity URL?

The use of vanity URL has many benefits:

  • Ease of remembering: With a personalized and short URL, users will find it easier to remember how to find a particular page.
  • Brand enhancement: Vanity URLs can include a company or brand name to help build recognition and a positive image.
  • Link Shortening: Vanity URL helps shorten long and complicated links, making them easier to share and share.
  • Aesthetic improvement: A vanity URL can be more attractive and aesthetically pleasing than a long URL, which can increase its appeal to users.

It’s worth using vanity URLs to make it easier for customers to find your website, strengthen your brand and improve the user experience. It’s a simple tool that can do a lot of good in promoting and building an online presence.

Does vanity URL matter to Google and SEO?

Yes, vanity URLs matter to Google and SEO (
Search Engine Optimization
). A properly optimized vanity URL can affect a site’s visibility in search results, as well as the user experience.

Here are some reasons why vanity URLs are important for SEO:

Readability and memorability

A short, personalized vanity URL can be more readable and easier for users to remember. When users remember a URL, they are more likely to type it directly into the browser, which increases traffic to the site.

Keyword Optimization

Incorporating keywords related to the site’s topic or industry in the vanity URL can help with SEO optimization. Keywords in a URL are noticed by search engines and can affect a site’s ranking in search results for those specific phrases.

Backlinks and sharing

An easy-to-remember and easy-to-read vanity URL can encourage others to share a link to your site or to create backlinks, which has a positive impact on your site’s position in search results.

User Experience (UX)

Vanity URL contributes to improving user experience, which is also a factor in SEO. Users prefer clear and personalized URLs that indicate they are going to the right page.

Vanity URLs can have a positive impact on SEO by increasing site visibility, encouraging users to visit the site and share links, and improving the overall user experience. URL optimization is one of the many factors that affect a site’s position in search results, so it is worthwhile to ensure a personalized and properly optimized vanity URL.


A properly optimized vanity URL helps improve readability and also encourages users to share and create links, which can increase brand recognition. Consider implementing this solution on your site to strengthen your online presence and attract more visitors.

Looking for ways to reach new customers? Or are you already reaching many, but want to scale up your sales? I can help you at any stage of Internet marketing. Let’s talk about what you want to achieve!

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