By Zieliński Jerzy

SEO headlines vs. positioning

Google does not give explicit guidelines on this topic, but any SEO practitioner will assure you that the use of headings on a website contributes to its display in higher positions in search results, as well as increasing its appeal to the audience. I hope that you also consider the above arguments sufficient to seriously address the correct implementation of headers on your own website. Read what to keep in mind to do it right.

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Headlines on a website – what are they?

These are elements of HTML code that are of great importance for the correct and clear structure of a website. They are referred to by the symbol H – from “header”. You will encounter headings from H1 to H6. The higher the number, the lower the place of the headline in the hierarchy, and the lower its importance. Most likely, in practice, you will quickly learn that to organize the page and content, it is enough to use the designations from H1 to H3.

SEO headlines – why do they matter?

It’s simple, because while headings are not a ranking factor, they actually help search engine robots properly index a website. They make the content on the page easier to read and evaluate – for robots and humans alike. Therefore, if you take proper care of your headings, you can expect to improve your search engine position. An appropriate heading will indicate to crawlers the subject matter of the content of a given subpage.

What do you gain by using valuable and correct headlines?

  • You will build a valuable site structure.
  • You will encourage users to spend more time on the site.
  • You will reduce the rejection rate.
  • You will increase the accessibility of your website.
  • Make it easier for search engine robots to index your website.

SEO Headline Hierarchy.

H1 – H1 header is usually the title of an article or the name of a category, it should be used once on each subpage. It is a good idea to include the keyword phrases most relevant to the subpage.

H2 – divides the text into smaller blocks – fragments with different themes. A proper H2 thematic design will guide users through the text. It’s also a good place to put long tail keyword phrases.

H3 – used when further dividing the text.

From H4 to H6 – they are used quite rarely, but are worth remembering, for example, when creating rankings or numbered lists. When applying them, be sure to follow the hierarchy.

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How to use valuable SEO headlines?

Make good use of headlines to the maximum, that is, use as much content as possible in them, but necessarily only content that is of value to search engine users and, of course, the website. Therefore, the headline should introduce the topic, but also encourage you to read the rest of the text. In this aspect, catchy slogans work well, suggesting that customers can find answers to their questions in the text.

If you need more information about headlines or support in using them on your website, remember that you can always use my help my help.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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