By Zieliński Jerzy

SEO FAQ: how to put them on the website?

Nowadays, in the era of the Internet and massive online competition, it is important to use every strategy available to help you stand out in Google’s search results and attract the attention of your target customer base. One tool that can significantly impact your online visibility is the FAQ page on your website. In this article, you’ll learn why it’s a good idea to create FAQs on your website and the benefits it brings in terms of search engine optimization (SEO).

FAQ – what is it and why do it?

An FAQ page, or Frequently Asked Questions page, is a section on your website that contains the most frequently asked questions and answers to them. It is a kind of guide for visitors to help them find answers to their questions before they even decide to contact you directly. But why create such a section on your site?

1. making it easier for customers to find information

The FAQ is like a treasure trove of knowledge for your customers. It gives them easy access to answers to questions they may have before buying a product or using a service. This eliminates the need for additional steps, such as contacting customer service.

2. improving user experience

A well-organized FAQ page can significantly improve the user experience on your site. Users who quickly find the information they need are more likely to stay on the site and convert into customers.

3 SEO support

Now let’s take a look at how FAQs affect your site in terms of SEO. There are several key reasons why you should add FAQs to your site to increase visibility in Google search results.

FAQs vs. SEO: why does it make sense?

First, in the context of SEO, FAQs allow you to increase your keywords. Each question and answer in the FAQ section can include relevant keywords related to your industry and products or services. Additional keywords mean more phrases that can attract users to your site. Second, the use of FAQs in SEO is to improving the CTR in search results. After all, if your site includes answers to popular questions in the FAQ section, there is a greater chance that your site will appear in the so-called “FAQs. featured snippets of Google search results, also known as “
featured snippets
“. This, in turn, increases the CTR (Click-Through Rate) – or click-through rate, which means more visits to your site.

Kolejna ważna kwestia to redukcja wyskakujących wyników. Dobrze stworzona sekcja FAQ może pomóc w redukcji liczby zapytań klientów kierowanych do obsługi klienta lub na inne kanały kontaktu. Dzięki temu nie tylko poprawiasz doświadczenie użytkownika, ale także ograniczasz potencjalne rozproszenie zespołu obsługi klienta.

How to create an effective FAQ for SEO?

Now that we’ve understood why FAQs make sense for your site and SEO, here are some tips on how to create an effective FAQ section:

  1. Gather questions from your customers: By starting with the questions your customers ask most often, you’ll ensure that the information in your FAQs is relevant and interesting to your audience.
  2. Formulate clear and concise answers: Make sure your answers are easy to understand and not too long-winded.
  3. Organize FAQs in a logical way: Group questions thematically so users can easily find answers to specific issues.
  4. Update your FAQs regularly: Make sure your answers are always up to date, especially if your industry is subject to change.


FAQ is not only a helpful section on your website, but also a powerful SEO tool. By increasing your keywords, improving your CTR and streamlining your user experience, you can significantly improve your site’s visibility in Google search results. That’s why it’s worth your time and resources to create an effective FAQ section that will benefit both your customers and your website.

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