• Home
  • Blog
  • Contact
  • Polish
  • English
  • Home
  • Blog
  • Contact
Menu
  • Home
  • Blog
  • Contact
Wycena SEO
Wycena ADS

Online store profits: why is your e-commerce making a loss?

Online store profits: why is your e-commerce making a loss?

Is your online store making a loss? This is a worrisome signal that requires urgent analysis and action to start profiting from the online store. Today I will give some possible reasons why your store is not making money.

Do you need a more customized approach? Contact me: I will do an audit of the store and see what needs to be improved to start making money.

1. lack of strategy

Many entrepreneurs start an online business without a concrete plan and strategy. Strategy is the foundation from which any venture should start. It’s not just a general plan, but a precise course of action that will lead your business to success. There are thousands of online stores on the Internet, so counting on luck is not a very good plan.

Before you open an online store, it’s worth answering a few questions:

  • What products do I intend to sell and why do I find them attractive to customers?
  • What are my unique characteristics and competitive advantages?
  • Why should customers choose my offering over my competitors?
  • How am I going to build trust in my brand?
  • Who are my potential customers and what are their needs?

Earn more by optimizing your internet marketing

I will prepare an action strategy and, together with my team, implement it for you.

Contact

2. lack of a clearly defined budget

Before you start your business, you need to carefully calculate your startup costs and determine how much money you will need to spend on marketing before your business becomes profitable. A financial plan will help you estimate when your business will become profitable. If you decide to run an online store, earnings will naturally not appear from the first month. However, if after approx. 6 months you still don’t make money, then something might be up.

In terms of finances, too, it’s worth answering a few questions:

  • How much funding do I need to start my store?
  • What budget will I allocate for marketing and what are my goals for it?
  • When do I expect my store to become profitable?
  • Did I focus on margins and not just revenue?

3. short-sighted pricing policy

Pricing policies have a huge impact on a company’s bottom line. Constantly cutting prices can lead to lower margins and lost profits. Unfortunately, some entrepreneurs fall into this trap: specifically, we are talking about dropshipping, where individual stores compete to see who can offer the lowest price.

Several issues are worth considering:

  • Are my prices competitive in the market?
  • Did I include all the costs before I set the price?
  • Is my pricing policy flexible and am I able to adapt it to changes in the market?
  • Am I still able to lower prices if necessary, or do I already have a minimum margin?

Do you want to promote your company?

Let's talk about what is worth doing in your industry

contact

4. no contingency plan

Wishful thinking, which assumes that everything will go according to plan, can lead to disappointment at best, and at slightly worse: financial problems. You certainly know what kind of profits you want to make from your online store, but can you achieve it with an initial strategy? Maybe the target group needs to be changed? Maybe you need to expand your offerings or, on the contrary, specialize in a narrow niche? Entrepreneurs are often confronted with obstacles that they must overcome, so it is worth preparing for difficulties.

  • Do I know the key risks that could affect my online store’s business?
  • What specific problem scenarios might arise, and how might they affect my company?
  • Have I created a contingency plan or crisis management strategy that can be implemented if problems arise?
  • Do I have the financial reserve to weather more difficult periods without significantly affecting the company’s current operations?
  • Have I considered various scenarios of losing customers or declining sales and do I have a plan of action for such situations?
  • Am I prepared for competition and changes in the market that may affect my company, and do I have a strategy for adapting to these changes?
  • Do my contracts with suppliers, partners or marketing agencies contain provisions for resolving potential conflicts?
  • Do I regularly review and update my contingency plan to adapt it to changing market or business conditions?

5. poor selection of employees/business partners

Choosing a partner, such as marketing agency or developer, is of paramount importance to the success of your online store. Unfortunately, the wrong business partner can do more harm than good.

If you choose to work with a marketing agency or freelancer, make sure they are competent and experienced in the e-commerce field. Conduct a thorough analysis and monitor the effects of their work. Here, too, it is worth asking yourself some questions:

Have I identified exactly what skills and experience I need in my team to successfully develop my online store?

  • Have I conducted careful recruitment processes to select employees or business partners who best fit my needs and company values?
  • Have I verified the credentials and professional history of potential employees or business partners to make sure they are reliable and competent?
  • Have I created clear agreements or contracts that precisely define the responsibilities, expectations and terms of cooperation with employees or business partners?
  • Do I regularly monitor the performance and engagement of my employees or business partners to ensure that they are productive and committed to the company’s growth?
  • Am I ready to make tough decisions if I find that employees or business partners do not meet my expectations or violate company values?
  • Do I have a plan B or alternative sources of support if cooperation with specific employees or business partners is not successful?
  • Do I regularly evaluate my employment or business partner decisions and learn from my mistakes to avoid them in the future?

Managing an online store is a daunting task, but with the right approach and awareness, you can avoid financial losses and achieve e-commerce success. Try to constantly improve your skills and adapt your strategy to changing market conditions.

Want to benefit from my experience instead of wasting time and money learning by trial and error? I am an e-commerce manager: I will help you get your online store off the ground.

Tags:

e-commerceonline store

Searching

Categories

  • SEO (137)
  • Marketing (127)
  • Google Ads (80)
  • E-commerce (65)
  • Development (36)
  • Tips & Tutorials (16)
  • Strategy & Planning (8)
  • Facebook Ads (7)
  • Bez kategorii (6)
  • Google Analytics (5)
  • LinkedIn Ads (5)
  • Customer Acquisition (1)
  • Lifestyle (1)

Last added

5 rzeczy, które już warto zrobić na Black Friday 2024

5 rzeczy, które już warto zrobić na Black Friday 2024

ATL and BTL Advertising – what are they and how do they work?

ATL and BTL Advertising – what are they and how do they work?

Why Are You Not Getting Conversions in Google Ads?

Why Are You Not Getting Conversions in Google Ads?

Archives

November 2024 (2)
October 2024 (6)
September 2024 (2)
August 2024 (2)
July 2024 (3)
April 2024 (6)
January 2024 (1)
December 2023 (15)
November 2023 (33)
October 2023 (33)
September 2023 (34)
August 2023 (31)
July 2023 (31)
June 2023 (23)
May 2023 (31)
April 2023 (26)
March 2023 (23)
February 2023 (20)
January 2023 (19)
December 2022 (18)
November 2022 (20)
October 2022 (23)
September 2022 (27)
August 2022 (1)

About the author

Digital marketing multitasker. Eight years of experience. I combine Google Ads, positioning, content marketing, video marketing and cooperation with influencers.

contact

Blog

Similar entries

5 rzeczy, które już warto zrobić na Black Friday 2024
  • 19-11-2024

5 rzeczy, które już warto zrobić na Black Friday 2024

Black Friday 2024 zbliża się wielkimi krokami, a dla każdego właściciela sklepu internetowego to jeden z najważniejszych okresów w roku.

Read More
ATL and BTL Advertising – what are they and how do they work?
  • 19-11-2024

ATL and BTL Advertising – what are they and how do they work?

ATL Advertising (Above The Line) and BTL Advertising (Below The Line) are popular marketing terms defining distinct approaches to promoting products and services.

Read More
Why Are You Not Getting Conversions in Google Ads?
  • 18-10-2024

Why Are You Not Getting Conversions in Google Ads?

Google Ads is one of the most effective online advertising tools, yet many businesses struggle with the issue of low

Read More
The end of enhanced CPC in Google Ads – what does it mean for advertisers?
  • 17-10-2024

The end of enhanced CPC in Google Ads – what does it mean for advertisers?

Google Ads has been one of the main tools for online promotion for years. Many advertisers have used various features

Read More
  • 16-10-2024

Is Dropshipping Still Worth It in 2024?

Dropshipping has been a popular business model for years, especially among those looking to start an online business without the

Read More
I am developing strategies for Customer Success.
  • 14-10-2024

I am developing strategies for Customer Success.

In today’s dynamic business environment, maintaining customer loyalty has become a key element of any company’s success. This is why

Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign up for the newsletter to receive the latest updates and professional advice.
Copyright © 2024 zielinskijerzy.com. All rights reserved.

Menu

  • Home
  • Contact
  • Home
  • Contact

Contact

Green Stone Group
ul. Zielna 16
78-600 Wałcz
NIP: 765 167 92 32
Foundation Cyfrowa Rewolucja
ul. Bydgoski Park Przemysłowy 6/223
85-862 Bydgoszcz
KRS: 0001016830
NIP: 9532794442

Meetings

po wcześniejszym umówieniu

Bydgoszcz branch

ul. Poznańska 25/34
85-195 Bydgoszcz

Warsaw branch

ul. Cybernetyki 19B, 113,
02-677 Warszawa
  • +48 790 529 964
  • [email protected]
Copyright © 2024 zielinskijerzy.com. All rights reserved.
89194
_ let's 🤙 work
  • Home
  • Oferta
    • Pozycjonowanie
      • Pozycjonowanie lokalne
      • Pozycjonowanie dla e-commerce
      • Pozycjonowanie dla B2B
      • Jak pozycjonować stronę
      • Pozycjonowanie wizytówki Google
      • Zwiększ sprzedaż
    • Kampanie reklamowe
      • Google Ads
        • Kampanie Google Ads
      • Amazon Ads
      • LinkedIn Ads
      • Kampanie Facebook Ads
    • Szkolenia
      • Szkolenia Google Ads
        • Google Ads poziom podstawowy
        • Google Ads poziom manager
        • Google Ads zaawansowany
      • Szkolenia SEO
        • SEO NA START – poziom podstawowy
        • SEO PRO – dla ambitnych
    • Sklepy internetowe
      • Mały E-commerce na start
      • Sklepy dla firm
      • Rozwiązania dla dużych sklepów
    • Marketing Automations
      • Podstawowe automatyzacja dla e-commerce
      • Szczegółowe wdrożenia automatyzacji lejka
      • Pełne wdrożenia, integracje, analityka
  • Blog
  • Contact
  • Landing Page
  • Strona firmowa
  • Dedykowane rozwiązania dla największych
  • Projekt logo
  • Pełna identyfikacja wizualna
  • Projekt strony internetowej
  • Projekt szablonu mailowego

ℹ️ Wypełnij krótki formularz, wybierz interesujący CIę temat a jak podasz adres strony i opiszesz w czym mogę Ci pomóc, to dzwoniąc będę już gotowy na rozmowę o konkretach. To co, do usłyszenia! 

 
_ let's 🤙 talk

_SEO 🤓 WIEDZA

Interesuje Cię zdobywanie wiedzy na własną rękę? Przygotowałem ebooki wypchane po brzegi samym "mięsem" 🥩

Wejdź i wybierz coś dla siebie 💪
Zapisz się na konsultację
logo_forbes
output-onlinepngtools (2)
obraz_2024-09-09_224107469
Facebook Instagram Youtube

Odbierz darmowy poradnik

Jak zwiększyć sprzedaż w Q4

Wpisz swój adres e-mail, wyślemy Ci darmowy poradnik prosto na Twoją skrzynkę!