By Zieliński Jerzy

Google Tag Manager – what you should know about it

If you run a website and are interested in getting accurate information about site traffic, user behavior and the effectiveness of marketing campaigns, then it’s worth exploring Google Tag. In this post, you’ll learn exactly what a Google Tag is, how it works and the benefits of using it properly. You will also learn the key issues of managing and using Google tag.

What is Google Tag?

Google Tag is a tracking script that allows you to collect analytical data on websites. This is JavaScript code provided by Google Analytics, as well as other marketing tools such as Google Ads and Google Tag Manager. The main purpose of Google Tag is to monitor user activity on the site, such as visits, clicks, conversions, time spent on the site, etc.

Google Tag is installed on websites, usually by adding it to the header or footer section of the page. Once properly installed, the script begins tracking user activity and transmits this data to the appropriate analytics tools to analyze and report on user behavior.

Google Tag allows you to understand your site’s performance more precisely and make more accurate marketing decisions based on analytics.

Google Tag Manager what is it?

Google Tag Manager (GTM) is a free tool from Google that allows you to easily and efficiently manage tracking codes (such as tags and scripts) on your website. Instead of directly inserting the tracking code into the page code, Google Tag Manager allows you to place a single GTM code on the page and then manage all the tags and scripts through an intuitive interface.

There are many benefits to using Google Tag Manager:

Simplify tracking management

With GTM, you can avoid having to enter and update multiple tracking codes manually. All tags are centrally managed in one place, making work easier and minimizing the risk of errors.

Rapid implementation

Introducing new tags and scripts to the site is simpler and faster with the GTM interface. Just create the appropriate tag in GTM and publish the changes, and the code will be automatically added to the page.

Independence from developers

With Google Tag Manager, you don’t have to be a programmer to add new tags or change existing ones. You can do it yourself, without interfering with the site code.

Easy data analysis

GTM allows you to integrate various analytics tools, such as Google Analytics or Facebook Pixel, and collect valuable data about user behavior on the site.

Dynamic tags

Google Tag Manager allows you to create dynamic tags that can be tailored to specific user behaviors for more precise tracking and analysis.

In a nutshell, Google Tag Manager is a tool that makes it easy to manage tracking codes on a website, which contributes to effective analytics collection, optimized marketing efforts and a better understanding of user behavior on the site.

Google Tag Assistant what is it?

Google Tag Assistant is a tool created by Google to help verify the accuracy and performance of tracking codes on websites. This is a free Google Chrome browser extension that allows users to check whether tags and tracking scripts, such as those from Google Analytics, Google Ads, Google Tag Manager or other tools, are properly installed and working properly.

Google Tag Assistant’s main features:

Tag verification

Google Tag Assistant scans the website for installed tags and tracking scripts. It informs the user about their correctness and statuses, for example, whether they are installed correctly or if there are any problems.


If there are any problems with tags, Google Tag Assistant can help solve them by providing error information and pointing out what might be causing the problem.

Configuration assistance

If you want to deploy a new tag or tracking script, Google Tag Assistant can help you check that they have been added correctly to the site.

Reports and suggestions

After scanning a page, Google Tag Assistant generates a report of the results, which presents information about the tags found, their states and suggests how to correct any errors.

With Google Tag Assistant, users can make sure their tracking code is working properly and collect accurate analytics, which is crucial for effective marketing and analysis of user behavior on the site.


Google Tag is a valuable tool for any website owner. It will give you insights into key analytics that will help you better understand user behavior, the effectiveness of your marketing campaigns and the efficiency of your website activities. With Google Tag, you will make more accurate marketing decisions, optimize your website, reach the right audience and build a stronger online presence.

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