Google Ads campaigns need constant control, optimization, verification of changes made. You can’t get away from it if you care about achieving good marketing and sales results. However, it is worth knowing that there is also a sizable area of activities that you will complete at a very good level without requiring a huge commitment on your part. Learn about Google Ads scripts!
Google Ads scripts – what are they?
On the practical side – this is a real help in managing your Google Ads account. However, in technical terms, Google scripts are fragments of JavaScript code. Fortunately, their use does not require special knowledge of JavaScript. Google, along with the scripts, provides information on how to implement them in your account. You can find the scripts in
official script library
.
When to use scripts?
The fact is that they are most useful when managing several campaigns on large accounts. Although, if you want to test them at least when launching a campaign after a weekend or a budget change, of course you can do so. Keep in mind, however, that changes made to your account using scripts are irreversible.
You have a whole range of ready-made scripts at your disposal, ranked according to the tasks they are supposed to accomplish. And yes, you can use scripts then when you want:
- Optimize click-through rates for campaigns;
- make changes in the structure of the campaign;
- Generate reports on selected areas of activity;
- Immediately catch errors related to activities on your account.
If you have any problem with campaign optimization and even scripts do not solve it sufficiently – you can use my experience and knowledge.
