Google Ads have long since ceased to be limited to text. If you want to stand out in search results and increase your CTR , it’s worth trying out the Google Ads Graphic Extension Why invest in this type of solution and how it can significantly affect the effectiveness of your campaigns? Today I will take a closer look at graphic extensions.
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What is a Google Ads graphic extension?
A graphic extension is a form of display advertising that allows you to add graphics to your Google Ads text campaigns. This tool allows you to present your products or services in a more attractive way, while increasing your chances of attracting the attention of potential customers. Research confirms that graphics are the most appealing to humans – that’s why it’s worth taking care to make advertising as pleasing to the eye as possible, because then it will be memorable for the recipient.
Why use graphic extensions?
Specialists note a number of reasons for using the Google Ads graphic extension. First, there is the visual attraction of attention. Graphic extensions allow you to add color and creativity to your campaigns. They attract users’ eyes, which can increase their engagement, which in turn will translate into better conversions. Second, the Google Ads graphic extension is a better interaction with the audience. Graphics convey information faster than text. This allows graphic extensions to better affect the emotions of potential customers.
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Another important issue is the choice of format. Google Ads offers a variety of image formats, allowing ads to be tailored to different places on a website, increasing their visibility. Also worth mentioning are the rich targeting capabilities. The Google Ads graphic extension allows for precise targeting, delivering ads to exactly those target groups most likely to convert.
How to implement Google Ads graphic extension?
To implement the Google Ads graphic extension, there are several steps to follow:
1. selecting the right graphics:
Choose high-quality, attractive graphics related to your product or service. Graphics should attract attention and be in line with the campaign message.
2 Campaign fit:
Graphic extensions should be consistent with the rest of the campaign. Match them to the key phrases and text message already in use.
3 A/B Testing:
Conduct A/B tests, comparing different variants of graphic extensions. Analyze the results to optimize their effectiveness.
4 Monitor results:
Regularly monitor the results of campaigns with graphic extensions. Analyze metrics such as CTR(Click-Through Rate) or conversions, adjusting the strategy based on the data obtained.
What graphics can be used to expand images?
To effectively showcase your products and services, you should use up to 20 different high-quality images aligned with your keywords. However, before creating a component with an image, it is necessary to carefully review the guidelines it must meet, with no exceptions. This is a key step to avoid rejecting an image component.
It is worth bearing in mind that before images are qualified for display, they are rigorously reviewed for quality and compliance with the rules. Understanding the ad proofing process can help you present graphics effectively. In addition, it is important to pin relevant text content to the header position (headers or ad texts pinned to Header Position 1, Header Position 2 or Ad Text Position 1 will always display. Text in Ad Text Position 2 may be clipped when an image component is displayed) to prevent them from being clipped when an image component is displayed. Maintaining compliance with format requirements for components with images is a key element of a successful advertising strategy.
Technical requirements also apply, vis-à-vis graphic extensions:
- Image format: square graphics (1×1) are required, horizontal graphics (1.91×1) are optional,
- Image resolution: the square should be a minimum of 300 x 300 pixels, but a resolution of 1200 x 1200 pixels is recommended. Horizontal graphics are to be a minimum of 600 x 314 pixels, and 1200 x 628 pixels is recommended.
- Formats: PNG, JPG, static GIF.
- Maximum graphic size: 5120 KB.
When creating components with an image, it is recommended to place relevant content in the middle 80% of the image to ensure optimal visibility and effectiveness of the message. This area is a key part of the graphic presentation and helps to convey information effectively.
Please note that by creating image components, you confirm ownership of all rights to the image you are using and give permission to Google to share it. It’s important that the image can be used for commercial purposes, such as advertising, on your behalf. Adherence to these recommendations and requirements is key to compliance with the guidelines and a successful advertising campaign.
Attracting attention with eye-catching graphics, better interaction with audiences and precise targeting are just some of the benefits offered by the Google Ads graphics extension. If you want to effectively increase your conversion rate, contact me!
