By Zieliński Jerzy

Decline in Google positions

Sometimes it happens that the position in search results drops, which can affect the number of visits to our site. In this case, it is useful to know what to do to improve your position. First of all, it is important to consider what could have caused the drop in position. Read about the most common situations that cause a drop in Google positions and how to respond to them.

Why did my website drop in Google?

If you are looking for an answer to this question, I suggest some possible reasons:

Search engine algorithm change

The most common reason is a change in the search engine algorithm, which can result in some websites appearing higher in the results and others lower. You can read about what exactly the search engine changes are all about in the article on
Google’s algorithms

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Content problems

Another reason may be that there is too little content on the website or that the content is not updated. In this case, it’s a good idea to regularly add new content to make the site more attractive to users and search engines. The quality of content on our website should not be forgotten either. It must be valuable and answer users’ questions so that they want to come back to it. If the content on the site is of little value or outdated, it’s a good idea to conduct an update or add new content to make the site more appealing to your customers.

Link building mistakes

Another important factor affecting the position in search results is link building, i.e. acquiring links leading to our site from other websites. If we don’t have enough of these links, it’s worth considering steps to acquire more, such as networking with other website owners or buying links through platforms like WhitePress. Importantly – always verify the quality of links and choose only those that will be a safe support for the positioning of your website.

Zarejestruj się i wypróbuj Whitepress!

Lack of or insufficient SEO optimization

Another important aspect that affects the position in search results is the optimization of the site for SEO. If your site is not optimized, then it is worthwhile to use the services of specialists in this field or use online tutorials and courses to learn how to optimize the site yourself. You can find practical tips in my
complete guide to SEO

Declining positions in Google – what to do?

If our position in the search results has dropped, it is worthwhile to audit the website and check whether it meets all the requirements of search engines. In this case, pay attention to factors such as meta tags, headings, on-page content, internal and external links, and page load speed.

If our site meets all the requirements of the search engine, it is worth using tools to monitor the position in search results, such as Google Analytics or Senuto. With these tools, you will be able to track changes in the position of the site and take appropriate action.

Zarejestruj się i wypróbuj Senuto!


Remember, a drop in search engine positions does not have to be the end of the world. It is worth knowing what to do in such a case to improve the position of the website. The key to success is to regularly update the content on the site, acquire links from other websites, optimize the site for SEO and monitor the position in search results. By doing so, you will be able to increase the number of visitors to our site and improve its position in search results.

If you prefer someone to do it for you – apply to me. I have the experience and background to effectively position your website.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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