Another much heralded change in the law affecting e-commerce is about to go into effect. From May 1, 2023, on […]

Do you know how to effectively track and analyze conversions in your online store? Without the right tools, such analysis […]

A search engine results page, or Search Engine Results Page – also known as a SERP – is the page […]

Chatbots are tools that are increasingly being used for customer service in online stores. These are programs that allow you […]

Nowadays, personalization has become an integral part of e-commerce. Customers expect a tailored offering that meets their individual needs and […]

Trade marketing is a marketing strategy that focuses on activities aimed at distributors, retailers and other intermediaries who are responsible […]

Acquiring customers for online stores is extremely important, as customers generate revenue and thus allow business to grow. Here are […]

Tacos are well known to every fan of Mexican cuisine, but why do I mention it? Rest assured, I have […]