By Zieliński Jerzy

Are you active in tourism? Google Ads Campaigns Things to Do

If you are in the travel industry and want to attract the attention of potential customers, Google Ads Things to Do campaigns are dedicated to you. Today I’m going to take a closer look at how you can promote nearby attractions on Google and draw tourists right to your business.

Not using Google Ads yet or complaining about the low effectiveness of ads? Call or write – we can arrange a consultation and see what can be done more effectively.

Google Ads Things to Do: what do they consist of?

Things to Do campaigns are a special type of Google Ads that enable travel entrepreneurs to reach people looking for attractions and activities in a specific location. They work by advertising various attractions, tours, entertainment and other tourism-related proposals. They are available in various countries around the world, including Poland.

Chcesz zwiększyć zyski dzięki Google Ads?

Przygotuję strategię działania i razem z moim zespołem wdrożę ją dla Ciebie.


Benefits of the Things to Do campaign

  1. Increase visibility: Things to Do campaigns allow your tourism business to appear in Google search results in response to queries about attractions and entertainment in the region where you operate.
  2. Reaching your target audience: you can focus on a specific audience that is potentially interested in your offer. This means that your ads will reach people who are more likely to make a purchase.
  3. Highly effective: Things to Do campaigns allow you to create ads that truly respond to users’ needs. Google maps are most often used to find attractions in the area. Tourist attractions can be specially promoted, increasing the chances that a customer will come to you.
  4. Increase sales: with these campaigns you can promote specific attractions and activities popular with tourists, so you have a better chance of convincing customers to use your services.

Ready for growth?


Ability to book with Google Ads

To perform a direct integration of your reservation system with Google, contact the Google partner team. Attractions and express your interest in participating in the program. Once approved, you can sign the license agreement and designate the person/company that handles the technical side of bookings in your company. One of Google’s consultants can help with the registration process and provide technical support.

If you run a small business, you can work with one of the booking service companies approved by Google Ads. You can find their list here here.

google ads things to do

What does advertising look like in the travel industry?

If you want to use Google Attractions Nearby campaign it is worth remembering some important points, such as:

  • Products such as tours, classes and tickets to other local attractions can be advertised here.
  • You need to have a landing page with information that is consistent with what you put in your ads.
  • Animated images or collages cannot be used in advertisements.
  • The minimum size of photos should be at least 300 x 300 pixels, and the maximum size should not exceed 4000 x 4000 pixels.
  • All reviews, both positive and negative, must be included on the product page.

Are you in the travel industry and wondering how to effectively advertise your business? I have previously written about strategies for
of advertising hotels
service companies

Wondering why your ads are ineffective or not sure how to get started with your campaigns? Contact me – I work with specialists in Google Ads, SEO, copywriters, web developers and graphic designers: comprehensive marketing for your brand.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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