By Zieliński Jerzy

Why can’t you see your ads? Google Ads Ranking

Google Ads are one of the most important marketing tools for many companies. They allow you to reach potential customers when they are looking for products or services online. However, it happens that despite investing in ads, you don’t see your ads in Google search results. Why is this happening? The answer is Google Ads ranking.

Google Ads Ranking

Google Ads ranking is a key component of this advertising system. Google uses sophisticated algorithms that determine which ads will be displayed in response to a given user query. This means that no matter how much you pay per click, your ad may not appear at the top of search results.

Google Ads ranking is determined by several factors. Here are the main ones:

1. quality index(Quality Score)

Quality indicator
is one of the key factors determining where your ad will appear in Google’s search results. It is evaluated on the basis of three elements: ad quality, landing page consistency and click-through rate. The higher the quality index, the better your ad is rated by Google, and thus you have a better chance of showing up higher in search results.

2. CPC (Cost per click).

CPC, or cost-per-click, is the amount you are willing to pay for each click on your ad. However, the CPC rate alone is not the only factor affecting the position of an ad. A high quality rate can allow an ad with a lower CPC to display higher than a competing ad with a higher CPC rate.

3. campaign history

Google takes into account the history of your advertising campaign. This means that a new campaign may need some time to achieve a better Ad ranking. Google Ads also pays attention to how previous campaigns were received by users and their quality metrics.

4. competition

Competition also plays an important role in determining the position of your ads. If many companies are competing for the same keywords, this can raise the cost of clicks and make it more difficult to rank high.

Why can’t you see your ads?

Now that you understand how Google Ads ranking works , we can answer the question of why you are not seeing your ads. There are several reasons:

1. high cost per click or low quality indicator

If competition in the market is strong and CPC rates are high, it may mean that your ad will not display in higher positions if you are not willing to pay enough per click. If your ad has a low quality index, it may be difficult to get a high position in search results. Make sure your ads are well aligned with your keywords and your landing pages are consistent and valuable.

2. seasonality and demand

Demand for certain keywords may fluctuate depending on the season, holidays or other circumstances. If your ad is for seasonal products, it may not display outside of certain periods.

3. geographic location

If your ad campaign is targeted to a specific geographic location, ads may not display outside that area. This is especially important if your company operates locally.

4. filters and settings

It’s also worth checking to see if your ads have been disabled by filters that prevent ads with certain content or related to certain keywords from being displayed.


Google Ads ranking takes into account many factors. If you don’t see your ads, it’s a good idea to carefully analyze your campaigns, quality metrics and competition. Remember that professional campaign optimization and data analysis is the key to success in Google Ads. This will allow you to increase the effectiveness of your ads and gain better access to potential customers.

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