By Zieliński Jerzy

What is YouTube? About the most popular video platform

Watching video has become an integral part of our lives, so it’s hard not to mention YouTube. It is one of the largest and most influential video platforms in the world, and has changed the way we consume multimedia content. YouTube not only allows us to upload, share and watch a variety of videos, but it has also become a place where content creators from around the world can grow their communities and express their creativity. In this article, we take a closer look at what YouTube really is and its importance in today’s video world.

What is YouTube?

YouTube is a popular online platform, founded in 2005, that allows users to upload, watch and share videos. It is the second largest search engine in the world (after Google) and also a community where people from all over the world can share their video content.

YouTube’s main features include:

  1. Video Uploading: Users can upload their own videos to the YouTube platform, allowing them to share their ideas, interests, feature videos, instructional videos, vlogs and many other types of video content.
  2. Video viewing: Users can browse a huge variety of video content on YouTube, from popular music videos and movies to educational videos, reviews, comedy videos and more. YouTube also allows you to subscribe to channels to receive updates and notifications of new videos.
  3. Comments and likes: Users can comment on videos, express their opinions and respond to other users’ content. They can also rate videos using the likes and dislikes feature.
  4. Content monetization: For some content creators on YouTube, there is an opportunity to make money by placing ads in their videos, participating in an affiliate program, sponsored content and other monetization methods.

YouTube has become not only a place to watch and share videos, but also a platform for content creators to build their communities, gain popularity and influence a wide audience. The platform is constantly evolving, introducing new features and tools to provide a better user experience.

What is YouTube monetization?

YouTube monetization is the process by which content creators on the YouTube platform have the opportunity to earn money for sharing their videos. With monetization, creators can generate revenue from their video content through a variety of sources.

The most important methods of monetization on YouTube are:

  1. Ads: YouTube allows ads to be placed in creators’ videos, either at the beginning, during or at the end of the video. Creators can participate in an affiliate program that allows them to share in the profits from ads displayed in their videos. Revenue generated from ads depends on the number of impressions, clicks and viewer engagement.
  2. Patrons: YouTube offers a “Patreon” feature that allows viewers to financially support their favorite creators by giving them a regular fee or one-time donations.
  3. Sponsored content: Some creators may partner with brands and companies to create sponsored content, where they advertise products or services in their videos in exchange for compensation.
  4. Selling goods and services: YouTube gives creators the opportunity to sell their goods or services, such as books, clothing, event tickets, online courses and more, directly through the platform.

It is important to understand that not every YouTube content creator can automatically monetize their videos. In order to qualify for the affiliate program and have the opportunity to earn from ads, the creator must meet certain criteria, such as reaching a minimum number of subscribers and impressions. The monetization of YouTube has become a motivation for many content creators, who can spend more time and effort on developing high-quality content that attracts viewers and generates revenue.

Positioning of videos on YT

Positioning videos on YouTube plays a key role in reaching a wider audience and increasing viewership, it is a very significant tool that anyone betting on
video content marketing
. Here are some important factors to consider when positioning your YouTube videos:

  1. Keywords: Well-chosen keywords in the title, description and tags will help users find your video. Do keyword research to find out what terms are popular in searches related to your topic.
  1. Title and thumbnail optimization: the title should be attractive and clear, using relevant keywords. In addition, create an eye-catching thumbnail to encourage users to click and watch the video.
  1. Video description: a longer video description allows you to describe your video more accurately and includes more keywords. Try to include relevant information, links to other materials, and pay attention to search terms used by viewers.
  1. Tags: Adding relevant tags allows the YouTube algorithm to better understand the content of your video. Use tags related to your topic, useful keyword analysis tools can help you identify popular tags in your industry.
  1. Video length: the length of a video can affect its positioning. Some content is better received as short and dynamic, while other content requires more time to present the full story. Customize the length of the video according to the type of content and the preferences of your audience.
  1. Interaction with viewers: It is important to respond appropriately to comments and engage in dialogue with viewers. The more interaction and engagement on a video, the more likely it is to be promoted by YouTube’s algorithm.

Remember that video positioning is a process of constant experimentation, customization and optimization. Understanding your audience’s preferences and using analytics tools, such as YouTube Analytics, can help you monitor and improve the positioning strategy of your YouTube videos.


YouTube has changed the way we consume video content and has given voice to hundreds of thousands of creators from around the world. Whether you are passionate about music, movies, education or entertainment, YouTube provides a rich and diverse library of content that is easy to browse and discover. This platform not only connects creators with viewers, but also opens the door to new opportunities, from making money from content to developing a media career. With each passing year, YouTube evolves, introducing new features and tools to better meet the needs of the video community. Undoubtedly, YouTube is of great importance to video culture and is an integral part of our daily lives.

Want to use YouTube to promote your business? It can be done! I invite you to cooperate with us!

Dodaj komentarz.

(włącz dźwięk)