One of the advantages of Google Ads campaigns is control over the budget. So it’s hard to know in advance how much Google Ads costs because you have control over it. However, if you do not want to invest more than a few tens – a few hundred zlotys in Ads, you have to reckon with the fact that you will be outbid in auctions by advertisers with larger budgets. If you want your Ads taken care of by my team, contact me!

Google Ads – the price to get started

It is well known that budding entrepreneurs are afraid (or simply unable) to invest thousands in a campaign. Consider, however, that the beginning is the time for testing. The more information we collect, the better it will be possible to optimize ads later. If the campaign has too low a budget, the ads will display too infrequently, and thus the campaign in the learning phase will not collect much data. Starting with Google Ads, the price should not be less than 1,000 zlotys. Depending on the competitiveness of the industry, I recommend starting at least with a budget of 1,000 to 3,000 zlotys.

Remember, it’s an investment, not an expense – once the campaign is launched, it starts working immediately, so results quickly appear in the form of more sales, number of inquiries, etc. It’s crucial to analyze metrics such as ROI and ROAS, which will tell you the returns on your advertising spending. Not sure how to calculate them? Take a look at previous articles or get back to me – my clients get clear reports with campaign results.

With an agency or on your own – how to invest in Ads?

Beginners who are trying to run a campaign as cheaply as possible very often do not want to work with an agency, but do the advertising themselves. Of course, this is some way to save money, but everything has pros and cons. This is more likely to be chosen by entrepreneurs who have a very low budget at their disposal and do not offer a very wide range of products or services. If you choose with an agency or freelancer a Google Ads package, the price list includes not only the budget, but also the handling of the campaign. For this, entrusting advertising to a specialist also gives a lot of advantages, mainly:

• Better use of budget – a person who has at least a few years of experience in Ads will manage the campaign better than someone who is just learning from tutorials and courses.
• Saving time – people running larger companies, usually just don’t have the time to create and optimize campaigns on their own.
• Mistakes cost money – mistakes and oversights (e.g. forgetting to turn off a campaign, setting the wrong budget) can cost a lot. If you entrust the campaign to professionals, you won’t be taking such responsibility on your head.

The final decision is yours, of course, but if you can’t afford to control the campaign on a daily basis – instead of letting it live its own life, it will be more worthwhile to outsource.

Google Ads – service price list

Let’s say you can allocate a minimum of 1,000-3,000 zloty for your first Google Ads campaign. However, the price also includes service – both the freelancer and the agency employee spend time creating and optimizing your campaign, so the price list includes his fee. An ad budget is just the money Google Ads will charge your card for clicks on ads. However, how much do you have to pay to service your account? Of course, it depends on the agency, but usually prices start at 600-800 zlotys. Every month you should get an effectiveness report, so you will judge for yourself whether the investment in Ads run by a professional is paying off.

How much does Google Ads cost? – settlements

Google Ads makes use of the so-called. automatic payments – when setting up an account, you need to provide credit or automatic card details. Google usually charges for clicks once a month (on a selected day or when a set payment threshold is exceeded (if you set, for example, PLN 800, the fee will be charged whenever the cost of clicks exceeds this amount). Or you can immediately transfer a larger amount to your Google Ads account.

A common concern is discrepancies in payments charged to the card and the invoice, which you can find under Tools & Settings > Payments > Documents.

For example, if the card is charged in the middle of the month, the amount charged to the account will include the second half of one month and the first half of the second month. Thus, there may be differences in the invoice issued for a calendar month. If you are in doubt and want to check transactions for the entire month, go to Tools & Settings > Payments > Transactions.

Wondering what budget will be appropriate just for your industry? Get back to me – I will analyze the competition and give you an idea of how much you need to get your ads displayed.