By Zieliński Jerzy

Google AMP: pages tailored for mobile devices

Google AMP (Accelerated Mobile Pages) is an initiative created by Google to speed up the loading of web pages on mobile devices. With Google AMP, websites are optimized for performance and speed, resulting in a better mobile user experience.

What exactly is Google AMP and what are its main features?

Here is some key information:

  • Loading speed: The main goal of Google AMP is to reduce the loading time of web pages on mobile devices to a minimum. As a result, users do not have to wait long for content to be displayed, which improves the browsing experience.
  • Minimizing unnecessary elements: AMP websites eliminate unnecessary elements such as heavy JavaScript or oversized images. This reduces the amount of data to be downloaded, resulting in faster loading.
  • Support for multiple browsers and platforms: Google AMP is versatile and works on a variety of browsers and mobile platforms. This means that AMP pages can be displayed on different devices.
  • Increased visibility in Google search results: AMP sites are more likely to show up in Google search results on mobile devices. This can help increase traffic to the site.
  • Mobile ad support: Google AMP allows ads to be displayed on websites, which is important for many publishers and advertisers.

It is worth noting that Google AMP is not suitable for every website. Some sites, especially those with more advanced functionality, may encounter difficulties with AMP implementation. Therefore, the decision to use Google AMP should be well thought out and tailored to the specific needs and goals of the site. But for many websites, especially those related to content publishing, Google AMP can be a valuable tool for improving the mobile user experience.


Google AMP is a practical tool that helps optimize websites for mobile users, speeding up loading and improving the overall user experience. This is especially important in an era of increasing mobile traffic and website performance requirements.

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