By Zieliński Jerzy

Facebook Business Manager: how does it work?

Nowadays, almost every company, regardless of its size or industry, should have a social media presence. One of the most popular platforms for promotion and branding is Facebook. However, in order to get the full potential out of this platform and effectively manage your Facebook business, it is necessary to use tools that will help in this process. Facebook Business Manager is one such tool that can revolutionize the way you run your business on Facebook. In this article, we’ll take a look at how Facebook Business Manager works, why to use it, and what it can be useful to you for.

What is Facebook Business Manager?

Facebook Business Manager is a platform created by Facebook that allows you to manage all aspects of your Facebook business in one place. It is a tool designed for businesses, marketing agencies and other professionals who want to effectively manage their social media presence.

The main features of Facebook Manager Business are:

  1. Manage Facebook Pages: You can add, delete and manage access to different Facebook pages, which is especially useful if your company has multiple accounts on this platform.
  2. Ad Management: Business Manager allows you to create and monitor Facebook ad campaigns. You can easily track the performance of ads, customize them for your business, and control your advertising budget.
  3. Application management: If your company has its own app, Business Manager allows you to effectively promote it and track results.
  4. Data Management: Facebook’s Business Manager provides access to data analytics tools, allowing you to better understand your audience and tailor your content and ads more effectively.
  5. Team management: you can assign different people different roles and accesses within Business Manager, allowing you to effectively manage a team of employees or partners.

Why use Facebook Business Manager?

Using Facebook Manager Business will bring many benefits to the development of your business. Here are a few of them – first, it will involve more effective management. With Business Manager Facebook, you can manage all aspects of your Facebook presence from one place. This makes it easier to monitor and adjust the marketing strategy. Secondly, the platform gives you more control – you can precisely control who has access to different parts of your Facebook account, which helps secure your data and protect your company’s privacy.

The platform also allows for easier collaboration with other entities. For example, if you work with a marketing agency or other partners, Business Manager makes it easy to share access and organize tasks. In addition, it provides more advanced analytical tools: you can use professional data analysis tools, which helps you understand how your campaign is performing and what the results are. Another important issue is ad optimization. With Business Manager, you can precisely tailor ads to your target audience, resulting in better advertising results.

How do I get started using Facebook Business Manager?

To start using the platform, follow these steps:

  1. Create a Business Manager account: Go to the Business Manager website ( and register your business account.
  2. Add your Facebook page: After logging in, add your Facebook page to Business Manager. You will be able to manage it from the platform.
  3. Create an advertising account: Create an advertising account on the platform to start advertising campaigns.
  4. Invite other users: If you are working with other individuals or agencies, you can invite them to your Business Manager and assign them appropriate roles.
  5. Start managing: Now you are ready to manage your Facebook presence from within Business Manager.


Facebook Business Manager is an indispensable tool for any company that has a presence on Facebook. It allows you to effectively manage your ads, pages, data and team, resulting in better results and more control over your social media presence. Therefore, if you want to get the full potential out of Facebook and grow your online business, you should start using Facebook Business Manager today. Whether you are a small local business or a large multinational corporation, this tool will help you succeed in the world of social media.

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