By Zieliński Jerzy

E-commerce Marketing: why advertise a new online store right away?

Starting an e-commerce business is an exciting moment in any entrepreneur’s life. The Internet offers tremendous opportunities for sellers, but at the same time competition is fierce. Therefore, a key element of e-commerce success is proper e-commerce marketing. In this article, we will discuss why immediate promotion of a new online store is crucial to its future success.

1. building visibility

One of the main reasons to invest in online store marketing from the very beginning is to build visibility. There are a huge number of online stores on the Web, and potential customers often use search engines to find the products or services they need. If your store does not appear on the first pages of search results, there is a high risk that you will remain invisible to customers. That’s why it’s important to invest in SEO right from the start and bet on e-commerce marketing, including paid advertising campaigns such as Google Ads, to ensure your place in the market.

2. customer acquisition

Getting your first customers is always a challenge. A new online store often does not yet have a reputation or an established position in the market. Therefore, it is worth investing in advertising to reach potential customers and encourage them to buy. You can use various promotion channels, such as ads on social media,
marketing emails
, or influencer marketing to reach different target groups and build your initial customer base.

3 Testing and optimization

The initial period of an online store is an excellent time to test different marketing strategies. With ad campaigns, you can collect data on customer behavior, conversions, and the effectiveness of various promotional channels. This information is invaluable in optimizing the marketing strategy. They help identify what works best and what needs improvement. This way, in the long run, you will be able to adapt your strategy to the needs of the market and your customers, which will increase the effectiveness of your operations.

4. branding

A brand is more than a logo or a store name. It’s the way customers perceive your store, the emotions it evokes, and the values it represents. It is worth building a positive brand image from the very beginning through appropriate marketing messages. By betting on effective e-commerce marketing, you can create brand awareness and build customer loyalty. The earlier you start building your brand, the sooner you will gain the trust of your customers.

5. competition and profits

In the e-commerce market
is always present. If you wait to advertise, your chances of gaining market share can drastically decrease. Customers have many options to choose from, so it’s important to make your store visible and attractive from the start. Investing in online store marketing allows you to increase profits by attracting customers who already need your products or services.


Advertising a new online store from the very beginning is a key part of an e-commerce success strategy. It allows you to build visibility, acquire customers, test and optimize operations, create a brand and compete effectively in the market. Investment in marketing is not only a cost, but also an investment in the future of the online store, which can bring high profits and success in e-commerce.

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