Do you know how to effectively track and analyze conversions in your online store? Without the right tools, such analysis can be difficult and time-consuming, and above all – unreliable. In this article, I will introduce you to some tools that control the e-commerce conversion rate, and thus improve the sales performance of your online store.

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Tools: how to measure e-commerce conversion rate?

The coefficient in e-commerce conversion can be measured in many ways. Different tools are used, and which one is best largely depends simply on individual preferences.

1. Google Analytics

Google Analytics is one of the most popular tools for monitoring website traffic. With this tool, you can find out the source of traffic to your site, trace user paths, check the popularity of specific products, and analyze conversions.

2. hotjar

Hotjar is a tool that allows you to see how users navigate through your website. With this tool, you can see where users click, how they scroll through the page, and how long they stay on a particular subpage.

3. Crazy Egg

Crazy Egg is another tool that allows you to monitor website traffic. With this tool, you can see how users navigate your site, which elements are clicked most often, and how long they stay on a particular page.

4. Visual Website Optimizer

Visual Website Optimizer is a tool that allows you to test different versions of your website to increase conversions. With this tool, you can change the color of buttons, headers or text on the page and see which version attracts more customers. It is based on the simple but very effective principle of A/B testing.

5. optimizely

Optimizely is another tool for testing different versions of a website to choose the best one from the user’s perspective. Here, too, it’s all based on A/B testing – conversion rate optimization starts with creating the best possible version of your website.

6. mouseflow

Mouseflow is a tool that allows you to record your website traffic in real time. With this tool, you can see how users navigate through your site, what problems they encounter, and what changes need to be made to increase conversions.

7. Contentsquare (formerly ClickTale)

Tool Contentsquare allows you to record website traffic and analyze user behavior. With this tool, you can see where users click, how they scroll through the page, and how long they stay on a particular subpage.

8 Matomo (formerly Piwik)

Matomo is a tool that allows you to track website traffic and analyze user behavior. With this tool, you can see where users are coming from, what sites they are browsing and what products they are buying. What sets it apart from its competitors is its focus on data security.

9. kissmetrics

Kissmetrics is a tool that allows you to track website traffic and analyze user behavior. With this tool, you can see where users are coming from, what products they are browsing and buying, what makes them leave the site, etc.

10. Google Tag Manager

Google Tag Manager is a popular tool that allows you to easily add and manage tracking codes on your website. With this tool, you can easily track website traffic and conversions.

Conversion in an online store is the cornerstone when it comes to measuring effectiveness. With the right tools, such as Google Analytics, Hotjar or Crazy Egg, you can easily track traffic to your site, analyze user behavior, measure e-commerce conversion rates, and make changes that will help you increase conversions and sales results.