By Zieliński Jerzy

Social listening – what is it? Is it worth it?

Today I’m taking on social listening: what is it and is it worth using? Want to better analyze social media and draw accurate conclusions? Here we go!

Social listening: what is it and how does it work?

Social listening is the process of monitoring and analyzing discussions and opinions on social media and other online platforms. By using advanced tools such as artificial intelligence (AI), it is possible to track what users are saying about a topic, brand, product or service. Social listening allows companies and organizations to understand their community, identify trends, gather customer feedback and take appropriate action based on that information.

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Differences between social media monitoring and social listening

Although social media monitoring and social listening are often used interchangeably, there is a difference between the two terms.
Social media
monitoring mainly refers to tracking and collecting data, such as the number of mentions, the number of likes and shares, and brand-related activity on social media platforms. Social listening, on the other hand, focuses on analyzing and interpreting this data, allowing an understanding of users’ intentions, emotions and preferences. Social listening provides deeper insights and enables more accurate decisions based on specific data.

Social listening and artificial intelligence (AI)

In today’s world, where a huge amount of information appears on social media, it is not possible to manually track and analyze all this content. Therefore, artificial intelligence (AI)-based tools are an invaluable support for social listening. Through the use of advanced algorithms,
can analyze huge data sets in real time, detecting trends, key words, emotions and user sentiment. This gives companies and organizations the ability to respond quickly to the changing needs and preferences of their customers.

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Is it worth using social listening?

The answer is yes, it is definitely worth it! Social listening provides extremely valuable information that can affect the growth of a company and the success of its marketing efforts. By analyzing customer and community feedback on social media, you can adjust marketing strategies, improve products and services, solve customer problems and increase community engagement. Social listening also makes it possible to monitor competitors’ activities and respond to changing market trends. It is an indispensable tool for any company that wants to build a strong brand and gain customer loyalty.

In summary, social listening is a powerful tool that allows companies to better understand their customers and communities. Through the use of advanced technologies such as artificial intelligence, hidden clues can be uncovered to help make sound business decisions.

Would you rather have your social media marketing handled by professionals? Call or write!

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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