By Zieliński Jerzy

Semrush – how to select SEO keywords?

Semrush is a tool that allows you to analyze and select relevant SEO keywords and offers other features to improve your online marketing efforts. If you want to learn how to check keywords on your site and your competitors’ sites using Semrush, this article is for you.

Prefer to try Semrush for free first? Click here and take advantage of the longer free trial period!

Zarejestruj się i zacznij korzystać z SEMRUSH

Step 1: Log in to Semrush

In order to use Semrush for keyword checking, you must log in. If you don’t already have an account, you need to create one.

Step 2: Select the Organic Search tool

After logging into Semrush, go to the Organic Research tab from the main menu on the left. You’ll find it in the Market Research (Competitive Research) section.

In the English version it looks like this:

organic seo keywords

Step 3: Enter the website URL

Enter the URL of the site you want to examine in the Domain Analysis field and click the Search button.

site with organic seo keywords
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Step 4: Review the results

Semrush will generate a report with the results for the analyzed site. In the Organic Search Positions section, you will find a list of keywords that generate traffic from search results. The list is organized by the page’s position in search results and the number of monthly searches for each keyword.

organic keywords seo semrush table

Step 5: Competitor analysis

To research keywords for competitors, go to Organic Research and enter the URL of a competing site. Semrush will generate a results report for that site, including a list of keywords with which the competing site is getting organic traffic. You can compare these keywords with those that are getting traffic to your site to identify keywords worth including in your marketing campaigns.

It’s also a good idea to use the Keyword Gap feature to see what keywords your competitors are positioning for and you aren’t yet.

keyword gap keywords seo

Ready for growth?



Semrush is a tool that offers keyword selection for your site, in addition to facilitating
SEO competitive analysis
. It allows you to know the most important keywords that attract organic traffic to your site and compare them with those used by your competitors. You will be able to customize your marketing campaigns and achieve better search engine results.

Want to try it out in practice? Click here for a longer free Semrush trial. Having trouble with Semrush or other SEO tools? Call or write – I will respond as soon as possible.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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