By Zieliński Jerzy

Retargeting campaign with Criteo in 3 steps

Using the potential of retargeting, you can reach users who have already shown interest in our products or services and get them to interact again and complete the transaction. In this article, I outline three key steps to help you create an effective retargeting campaign and maximize advertising results.

How does the Criteo Dynamic System work?

Criteo Dynamic System is an advanced retargeting tool that uses artificial intelligence to effectively reach audiences. It works by displaying ads to users for products they have previously browsed, with the aim of getting them to make a purchase.

It can be said that Criteo Dynamic Retargeting goes even a step further. Rather than being limited to just showing the products being browsed, thanks to its advanced AI algorithms, Criteo looks for the best matches among the entire assortment available on the website. It uses data analysis and prediction to determine which products are of most interest to a given user.

An important part of Criteo Dynamic System’s operation is the customization of the type of creative advertising content, as well as the appropriate time and place of its display. Algorithm Criteo independently optimizes these parameters in order to most effectively attract the user’s attention and make them buy.

Criteo is also able to track users on various devices, such as computers, smartphones and tablets. This way, if a user starts browsing products on one device and then switches to another, Criteo is able to continue to advertise and personalize content, providing a consistent experience for the user.

It is worth noting that the more users visit the site, the better for the Criteo system. More data allows algorithms to tailor ads even better, increasing their effectiveness and chances of generating conversions.

Instructions – integrating your online store with Criteo

With the advanced performance of the Criteo Dynamic System, companies can achieve better remarketing results, reach the right audiences and increase the effectiveness of their advertising campaigns.

Step 1: Create an account with Criteo

To start integrating your store with Criteo, you need to create an account with the service. Go to the Criteo website and create a new account if you have not already done so.

Step 2: Configure the product catalog

After logging into your Criteo account, go to the “Management Center” tab and click on “Product Catalog.” You will see two options: “E-commerce platform” and “Product catalog URL”.

  • If you are using an e-commerce platform such as Shopify, Prestashop, Magento or the Woocommerce plugin for WordPress, select the “E-commerce platform” option. Criteo will automatically sync with the product catalog available on your site.
  • If your e-commerce platform is not listed above, you will need a product file in CSV or XML format, customized to Criteo’s requirements.

Step 3: Add the Criteo OneTag code to the page.

To get the most out of Criteo, it is recommended that you add the Criteo OneTag code to your store page. The Criteo OneTag is a piece of JavaScript code that allows the platform to monitor user behavior on your site and personalize ads more effectively.

You can add Criteo OneTag to your store page in two ways:

  • Using Google Tag Manager: If you use Google Tag Manager, you can add Criteo OneTag code through this tool. Create a new tag in Google Tag Manager and paste the Criteo OneTag code in it. Then publish the changes in Google Tag Manager.
  • Adding the code manually: If you are not using Google Tag Manager, you can manually add the Criteo OneTag code to the appropriate place on your store page. Contact the person responsible for creating and managing the website or edit the website code to paste the Criteo OneTag code.


Integrating an online store with Criteo is a relatively simple process. Requires creating an account with Criteo, setting up a product catalog, and adding the Criteo OneTag code to the store page. Remember that Criteo integration will enable you to better reach the right audience, so it’s really worth the effort.

If you run an online store and want to maximize your sales profits – do it with Criteo. I specialize in marketing optimization for online stores, so you can benefit from my experience and knowledge of the best tools for e-commerce. With me you will avoid mistakes and start earning more.

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