PrestaShop is one of the most popular store platforms, which I especially recommend if you intend to have a lot of products on offer (even several thousand). PrestaShop is open source software, which means that you (or your developer) have ample opportunities to edit your store. Today, however, I will focus on SEO on PrestaShop – see how to do it step by step.
Content and meta tags
As with other store platforms, the basis is to write a
product descriptions
i
category descriptions
. The rules are the same, so you may want to take a peek at previous posts.
When the descriptions are written it remains to publish them. To add a category description, select from the side menu: Sales > Catalog > Categories.
Then a screen will appear where you can add a description:
Below that you can add
meta title
and
meta description
. Title should be about 70 characters – it is a good idea to include the name of the category, positioned phrases and the name of the store. The meta description should be about 160 characters long – good if you include a call to action:
Now it’s time for product descriptions, so choose Sales > Catalog > Products from the side menu. Now you can select the product and start editing:
To set the meta title and meta description, select the SEO section:
When you enter the section you can already set the meta tags:
Hierarchy of headings
There is no SEO without
headlines
. PrestaShop positioning is so easy that category and product names are placed by default in the header <h1>. So in the rest of the content, it’s a good idea to insert headings <h2> and lower (preferably with the keyword phrase in the content).
Friendly URLs
To set friendly addresses in PrestaShop, choose from the side menu: Configure > Preferences > Traffic. Then go to the Set URLs section:
301 redirects
It is possible to do 301 redirects in PrestaShop, but you need to use an .htaccess file, which I wrote about in an article on
301 plugin
.
This, of course, is only part of the possibilities that PrestaShop offers. SEO is a longer process that requires a lot of time and consistency. Need practical e-commerce and SEO tips tailored to your store’s stage of development? Contact me!
