By Zieliński Jerzy

Positioning on PrestaShop

PrestaShop is one of the most popular store platforms, which I especially recommend if you intend to have a lot of products on offer (even several thousand). PrestaShop is open source software, which means that you (or your developer) have ample opportunities to edit your store. Today, however, I will focus on SEO on PrestaShop – see how to do it step by step.

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Content and meta tags

As with other store platforms, the basis is to write a
product descriptions
category descriptions
. The rules are the same, so you may want to take a peek at previous posts.

When the descriptions are written it remains to publish them. To add a category description, select from the side menu: Sales > Catalog > Categories.

prestashop positioning 1

Then a screen will appear where you can add a description:

prestashop 2 positioning

Below that you can add
meta title
meta description
. Title should be about 70 characters – it is a good idea to include the name of the category, positioned phrases and the name of the store. The meta description should be about 160 characters long – good if you include a call to action:

prestashop 3 positioning

Now it’s time for product descriptions, so choose Sales > Catalog > Products from the side menu. Now you can select the product and start editing:

prestashop 4 positioning

To set the meta title and meta description, select the SEO section:

When you enter the section you can already set the meta tags:

prestashop 5 positioning

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Hierarchy of headings

There is no SEO without
. PrestaShop positioning is so easy that category and product names are placed by default in the header <h1>. So in the rest of the content, it’s a good idea to insert headings <h2> and lower (preferably with the keyword phrase in the content).

Friendly URLs

To set friendly addresses in PrestaShop, choose from the side menu: Configure > Preferences > Traffic. Then go to the Set URLs section:

prestashop 6 positioning

301 redirects

It is possible to do 301 redirects in PrestaShop, but you need to use an .htaccess file, which I wrote about in an article on
301 plugin

This, of course, is only part of the possibilities that PrestaShop offers. SEO is a longer process that requires a lot of time and consistency. Need practical e-commerce and SEO tips tailored to your store’s stage of development? Contact me!

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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