By Zieliński Jerzy

Instagram: the social power of image – discover the potential of the platform

Instagram (IG) has become one of the most popular social media platforms in the world. With its revolutionary approach to photo and video sharing, Instagram has become not only a place where we share our most important moments, but also a powerful business tool. But what exactly is Instagram and what capabilities does it offer users?

What is instagram?

Instagram is a popular social media platform that allows users to share photos and short videos. It was founded in 2010 and quickly gained popularity around the world. Instagram allows users to create profiles where they can share photos and videos, add descriptions, hashtags and tag other users.

One of the main features of Instagram is “posts” – are publications that can include photos, videos, descriptions and comments. Users can like and comment on posts, as well as share them with other users. The app features various photo editing and filtering tools that allow users to create attractive and creative content.

The IG platform also has an option to send private messages, called “Direct Messages,” which allows users to communicate and share content with other users.

Instagram is often used by individuals to share their life moments, travels, passions and interests. It is also a popular marketing tool that allows companies and influencers to promote their products and services.

Thanks to its popularity and ease of use, Instagram has become an important social platform where people can inspire each other, create relationships, and promote their brands and visual creativity.

Instagram-related terms you should know

There are many terms related to Instagram that you should know in order to effectively use this social platform. Here are some of the key ones:


This is the place where users create their presence on IG. The profile contains information about the user, such as a profile photo, biography, links and shared content.


It’s a publication on Instagram that can include photos, videos, descriptions and hashtags. Posts are visible on the user’s profile and in the news flow of observers.


These are other users who subscribe to a user’s profile and see their posts in their news flow.


These are profiles that users follow and see their posts in their news flow.


This is the “#” sign before a word or phrase, which is used to categorize and tag content. Hashtags help users find content related to a specific topic and increase the reach of posts.


This is a feature that allows users to publish momentary content, such as photos, videos and texts, which are visible for 24 hours. Stories appear at the top of the news flow.


Users can express their appreciation for the posts by clicking on the heart icon. Likes indicate the popularity and acceptance of the content.


Users can add comments under posts, expressing their opinions and reactions.


This is an Instagram feature that allows you to post and watch longer videos. IGTV is ideal for sharing video content, such as vlogs, interviews or how-to videos.


IG offers a variety of advertising formats, such as sponsored posts, ad stories and in-flow ads. Advertisements allow companies to promote their products or services and increase the reach of their brand.

Understanding these concepts will help you use Instagram better and effectively manage your account, build community and engage with your followers.

How to use IG to promote the company?

Instagram is an effective tool for promoting a company and building its online presence. Below is an example – an account of an online bedding store.

Here are some ways you can use Instagram for marketing purposes:

  1. Create an attractive profile: Create a professional company profile on Instagram that reflects the company’s vision, mission and values. Use a logo and appropriate graphics, as well as a description that clearly states what you do.
  2. Publish high-quality content: Share attractive and high-quality photos and videos related to your company, products, services and brand story. Focus on creating valuable content that engages your community.
  3. Use relevant hashtags: Use popular and relevant hashtags that are related to your industry and the content you publish. Hashtags help increase the reach of your posts and allow other users to easily find your content.
  4. Engage with users: Respond to comments, pose questions and engage in conversations with users who engage with your posts. This builds a bond with your community and creates an engaged group of fans.
  5. Use the Stories feature: Use the Stories feature to share momentary shots, behind the scenes of the company, promotional offers and news. Add stickers, effects and invoke interactive features such as polls and quizzes to engage your community.
  6. Collaborate with influencers: Consider collaborating with influencers who are related to your industry. They can help you increase brand awareness, reach new audiences and promote your products or services.
  7. Ads on Instagram: Take advantage of advertising options on Instagram, such as sponsored posts, ad stories and in-flow ads. This will enable you to reach a wider audience and promote specific offers or marketing campaigns.
  8. Analyze results: Use Instagram’s analytics tools to monitor the results of your marketing efforts. Analyze reach, user engagement and campaign effectiveness. This will allow you to evaluate the effectiveness and adjust your strategies.

Remember that success on Instagram requires consistency, valuable content and engaging with users. Building a presence on Instagram is a process that takes time and effort. Publish content regularly, engage with users and build a community around your brand. Monitor performance and adjust your strategies based on data analysis.

In addition, it is important to integrate Instagram with other marketing channels. Add a link to your Instagram profile in your bio on other social media platforms, website and marketing materials. Also, take advantage of promotional opportunities by partnering with other companies, participating in contests or holding special events.

Remember to create a consistent brand image on Instagram. Use a consistent aesthetic, tone of communication and branding so users can easily recognize your content.

It’s also worth experimenting with different content formats, such as video, live streaming or collages, to increase diversity and interest in your community.

Through a consistent and valuable presence on Instagram, you can build a loyal community, increase brand awareness, reach new customers and convert observers into active customers. Remember that every business is unique, so experiment, monitor results and adjust your efforts to fit your specific market and customer expectations.


Instagram is not only a platform for sharing photos and videos, but also a powerful business tool that can help you build your brand, build relationships with customers and promote your products or services. Whether you are an individual user, a blogger, an artist or an entrepreneur, Instagram offers unlimited possibilities. Remember to create valuable content, build an authentic social experience and use the tools available on the platform. Enter the world of Instagram and discover how it can transform your online life and your business.

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