Google Ads flexible ads are the most popular PPC advertising tool on the Internet. One of the most important elements of advertising is its text. For Google’s flexible advertising to be effective, the text must be persuasive, concise and clear. In this article, I have gathered tips on how to write effective flexible Google Ads.

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What are Google Ads flexible ads?

Flexible Google Ads automatically adjust their appearance and content depending on the device on which they are displayed. This means that the ad looks different on a computer, on a tablet and on a smartphone. Flexible Google Ads also allow the use of different variations of text and graphics, which increases the effectiveness of the ad.

How to write effective flexible Google Ads?

Tailor your advertising to your audience

Advertising should be tailored to the audience for which it is intended. Pay attention to the customer’s age, gender, interests and problems that your product or service can solve.

Focus on the benefits

Advertising should focus on the benefits of the product or service. Potential customers are interested in what the product can do for them and how it can enhance their quality of life. So it is worth using the so-called. benefit language.

Take advantage of strong keywords

It’s targeting the right Google Ads keywords that makes your ad reach your target audience. They should be related to the product or service, and at the same time understandable to the recipient and attract his attention.

Create strong headlines

Headlines should be unique and striking to the user. A good headline should express the benefits of the product or service, while encouraging people to click on the ad.

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Use different variations of the text

In flexible advertising, you can enter up to 15 headlines and 4 ad texts, from which Google will create different text combinations. It is worth introducing as many headings as possible to provide a large number of possible options. By creating several ads in each group, you can see which text variant is most effective. When you create Google Ads flexible ads, you see a preview of how your ad might look on mobile devices:

and on the desktop:

You can specify where you want the ad text or headline to appear by selecting a pin:

You can also choose not to pin the texts – then Google has complete freedom in choosing the ad texts.

Place a call to action

The ad should include a call to action, such as Buy Now, Sign Up or Contact Us. The CTA (call to action) should be clear and inviting – the user is supposed to know what specifically to do, as this increases the chance that he or she will click on the ad and make a conversion.

Are you short of time to create ads?

Selecting keywords, creating text and graphics, setting a budget and optimizing ads are quite time-consuming. Want to leave your Google Ads to the professionals and get more time to grow your business? Contact me – I have 10 years of experience in Ads and professionally create effective campaigns. Call or leave a message!