Semrush is a tool that allows you to check your site’s backlinks, but in addition to your link profile, you’ll find other features to improve your online marketing efforts. Do you want to learn how to analyze backlinks on your and your competitors’ sites? In this article, I show you how to do it step by step.

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Step 1: Log in to Semrush

To check your link profile, you must have a Semrush account. So to start, you need to log in or register.

Step 2: Select the Backlinks tool

After logging into Semrush to check backlinks, go to Backlinks Analytics from the main menu on the left. You can find it in the Link Building section.

Step 3: Enter the website URL

Type the URL of the site you want to examine into the Domain Analysis field and click Analyze.

Step 4: Review the results

Semrush will generate a report with the results for the analyzed site. In the Backlinks section you will find a list of inbound links to the site. The list can be sorted by the date the link was acquired, its type (nofollow, dofollow), etc.

Step 5: Analyze link quality

To assess whether a link is good or not, you need to pay attention to several factors, such as:

• Domain authority: the higher, the better the quality of the link
• Link Equity: an indicator also called link juice, which is the value of a site that is shared across all subpages. The linking site passes on part of its link juice to the linked site.
• Contextuality: a link with context related to the topic of the page is more valuable
• Traffic: pages visited frequently are more valuable
• Credibility: sites with high credibility are more valuable.
• Link attributes: links with dofollow attribute are more valuable than nofollow links.

Summary

Semrush offers many options for analyzing inbound links to your site and your competitors’ sites. It allows you to learn about the most important links that affect your site’s position in search results and compare them with those of competing sites. Link building is a must if you want to achieve better search engine results.

Do you want a detailed audit of what to tweak on your site to increase traffic and sales? Contact me!