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What is Google structured data? You can also meet them under the name structured data or schema. All of these terms refer to special JSON-LD, RDFa or Microdata code. Placing it in the code of a website primarily serves Google’s robots. They allow search engine robots to see the site in a structured way, and the data and content on it is better understood by them. It is the structured data that allows search engine robots to show more elaborate content in search results. Which ones exactly?
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Google provides detailed instructions for adding structured data to the website. It also gives access to tools , which helps check the correctness of the implementation and operation of structured data.
Table of Contents
Google’s types of structured data
FAQ Page – these are used on pages that answer specific questions, are tutorial in nature. The idea is for Google to display the questions and answers in search results.
Crumbs, or so-called. breadcrumbs – it makes Google display a friendlier URL, friendly especially when the hierarchy of pages in the navigation menu is heavily developed.
Local Business – very useful for local businesses, as it allows you to show additional information on Google. Structured data displays a variety of data in search results: from address, email address, to a link to a Google business card, to prices or opening hours.
Article – tags to help identify the date of publication of the entry, its author. Such structured data makes the search engine display the article excerpt, ratings or comments.
Product – this type is only applicable to online stores. Its correct implementation gives you a chance to display a product image, description, price, etc. in the organic results.
Google’s structured data is another tool to help Google users get the most comprehensive answers to queries typed into the search box. However, from a business perspective, Google’s structured data is also a very important tool for website owners who aim to attract customers from the search engine and work out the highest possible conversion . Google structured data is definitely worth using. Need help implementing them? Feel free to contact me!
About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.
I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.
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