By Zieliński Jerzy

Google Lens – say goodbye to the unknown, hello to the future of discovery – Google Lens 

Technology that combines artificial intelligence with augmented reality is changing the way we look at the world around us. Google Lens is an advanced tool available in the Google app that allows you to discover and identify various objects in photos or in reality. From products to plants and animals to landmarks and buildings, Google Lens recognizes everything in a snap and provides us with valuable information about what’s around us. In this article, you’ll learn the ins and outs of Google Lens, how to activate it and use it – including for business.

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Google Lens what is it?

Google Lens is an advanced image recognition technology developed by Google. It works as a mobile app and as an embedded component in some Google devices and apps, such as Google Photos and Google Assistant.

The main goal of Google Lens is to allow users to explore, recognize and interact with the world around them using their smartphone’s camera. With this feature, users can perform a variety of tasks, such as:

Object recognition

Google Lens can recognize all sorts of objects, animals, plants or products. You can point your phone’s camera at any object, and the app will try to identify it and provide relevant information.

Information discovery

Google Lens can display additional information about items found. For example, pointing the camera at a monument can provide information about its history, pointing at a book can display reviews or similar titles.

Text recognition

Google Lens can recognize text in photos and process it into editable text. This is a very useful tool when you want to copy content from a flyer, poster or prescription.

Scanning QR codes and barcodes

Google Lens can scan QR codes and barcodes, providing users with information about products, websites or allowing quick access to various content.

Translation of texts

The translation function allows you to point the camera at text in a foreign language and get an instant translation.

Google Lens uses advanced artificial intelligence and machine learning technologies, allowing it to continuously improve its recognition and user interaction capabilities. This tool represents a significant step into the future of augmented reality (AR) and introduces new possibilities for discovering and exploring the world around us.

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How to enable Google Lens?

To enable Google Lens, you can use the Google app on your smartphone. Here are the steps you should take:

  1. Make sure you have the latest version of the Google app installed on your smartphone. You can download it from the Google Play Store (for Android) or the App Store (for iOS).
  2. Open the Google app on your smartphone.
  3. In the top search bar, find the camera icon, which is usually on the right.
  4. Click on the camera icon. Various options will appear, such as Photo, Video, QR-code and, of course, Google Lens.
  5. Select Google Lens by clicking on the appropriate icon. The app will automatically turn on the camera in Google Lens mode.
  6. Point the camera at an object of interest, text, QR code or anything you want to recognize. Google Lens will try to identify the object and display additional information or provide relevant functions.

Note that some phones have a built-in Google Lens feature, which can be accessed directly from the camera app. In this case, you can enable Google Lens by launching the camera and looking for an option called “Google Lens” or an icon similar to the Google camera icon.

Remember that Google Lens works best when objects are well lit and visible in the photo. It’s an advanced tool that’s constantly evolving, so the more you use it, the more precise it becomes in recognizing different objects and providing interesting information.

Google Lens for product search

Google Lens is a tool that enables the use of artificial intelligence and augmented reality to recognize and search for products. With this feature, users can point their phone’s camera at any product they are interested in, and Google Lens will try to identify it and provide additional information and links to stores where it can be purchased.

To search for products using Google Lens, follow these steps:

  1. Open the Google app on your smartphone.
  2. In the top search bar, find the camera icon and select Google Lens.
  3. Point the camera at the product you are interested in, such as a poster, packaging, label or any other item.
  4. Google Lens will try to identify the product and display additional information about its name, brand, price, reviews, as well as availability in online stores.
  5. If the product is recognized correctly, you will be able to navigate to search results related to that product. You can learn more about it, see similar products, and see where it is available for purchase.

With this Google Lens feature, users can quickly find products they see on the street, in advertisements, in photos or even in a store, but don’t know how to name them or where to buy them. This is a very useful tool for those looking for specific items and wanting to get additional information about products in real time.


Google Lens not only provides us with names and information about identified objects, but also makes it easier to shop, translate text, or even solve math problems.

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About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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