By Zieliński Jerzy

Google Ads Display – learn about banner sizes

If you want to reach customers in a modern and effective way you need to know Google Ads Display. With Google Display Network, or Google’s advertising network, you can reach anywhere with your company’s graphic advertising! Well, okay, almost everywhere… Because according to Google – its advertising network reaches more than 90% of Internet users worldwide. To get started, you need banners that are sized according to Google’s guidelines.

Google Ads banner sizes

You have several options – you can: order banner ads from a professional, prepare them yourself, or use flexible display ads that you make directly in the Google Ads panel. Whichever way you choose, learn about the most popular Google Ads banner sizes and just use them in your campaign.

Bądź na bieżąco ze zmianami w Google Ads!
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Google Ads sizes with the highest effectiveness:

  • 728 x 90 – the so-called long banner, has the greatest effectiveness when placed above the main content or in thematic forums;
  • 336 x 280 – the so-called long rectangle and 300 x 250 – the so-called medium rectangle, most effective when displayed in the text or at the end of the content;
  • 300 x 50 – called a mobile banner because it displays perfectly on smartphone screens, preferably when the ad is placed at the top or very bottom of the screen;
  • 160 x 600 – or so-called wide skyscraper, most effective when displayed next to sidebars on websites.

Ready for growth?


Banners for Google Ads Display can also have other dimensions. The system supports a wide range of graphic ad sizes, so if you plan to use flexible display ads, static banners, Discovery ads or graphical local advertising in your campaign – pay attention to the Google Ads banner sizes that other advertisers benefit the most in terms of conversions. Come back to us regularly for more information and tips about Google Ads.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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