By Zieliński Jerzy

Google Ad Grants

Why should you learn about Google Ad Grants? First of all, it’s a unique opportunity to take advantage of free advertising. Under this program, Google helps nonprofit organizations grow their businesses. How? It provides a budget of up to $10,000 per month to be used for search advertising. According to Google: more than 115,000 organizations in 51 countries have already benefited from Google Ad Grants support since 2003. Maybe it’s time for your organization?

Why use Google Ad Grants?

The goals of non-profit organizations can also be achieved through online marketing. And yes, you can use the funds available under Google Ad Grants to:

  • encourage the cooperation of volunteers,
  • make noise about their initiatives,
  • collect donations.

It’s a proposition for any nonprofit organization – regardless of specialization or statutory scope, operating in both local and international environments. It is enough to have a current charter and a copy of the National Court Register. Active charity work and a sterling reputation will also come in handy.

What to do to get started?

Register with Google for Non-Profit Organizations and fill out the qualification form. After meeting all the requirements of the program, you still need to create ads that comply with Google Ad Grants policy. You can do it yourself, or you can get help from a professional.

About the author
Digital marketing multitasker. Eight years of experience. I combine Google Ads, SEO, content marketing, video marketing and influencer collaboration.

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I have been active in Google Ads, SEO and e-commerce for almost 10 years. Now I share my knowledge and experience on the blog, on social media and in courses, audits and training sessions.


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