By Zieliński Jerzy

E-commerce manager: useful tools

Managing an online store is a challenge that requires not only a strategic approach and marketing skills, but most importantly, the right set of tools to streamline daily operations. An e-commerce manager, being at the head of an online operation, has to focus on many aspects – from logistics and marketing to customer service and data analysis. In today’s dynamic world of e-commerce , a marketing manager is like the conductor of an orchestra, where every instrument must be perfectly tuned to make the whole sound harmonious. We provide an overview of the most effective tools that will help any e-commerce manager in their daily work.

Store platforms

Let’s start with the basics – store platforms. This is the foundation on which all online stores. Programs such as Shopify, Magento or
offer a wide range of functionalities that can be customized to fit your store’s individual needs. From inventory management to payment processes to integrations with various applications, the choice of platform can significantly affect the success of online sales.

  • Shopify – intuitive and easy to scale, ideal for fast-growing stores.
  • Magento – offers deep customization, which is appreciated by larger companies with more complex needs.
  • WooCommerce – as a plugin for WordPress, is perfect for those who already rely on this content management system.

Analysis and optimization tools

The next step is to understand store traffic and customer behavior. This is where analytical tools such as.
Google Analytics,
which allow you to track conversions, traffic sources and user behavior on the site. An e-commerce marketing manager must be able to understand this data in order to optimize the purchase path and increase sales.

  • Google Analytics – provides detailed analysis of site traffic and the effectiveness of marketing campaigns.
  • Hotjar – provides visualization of user activity on the site using heat maps and session recordings.

  • SEMrush
    – helps with SEO optimization, which is key to increasing a store’s organic reach.

Marketing and automation

In the field of marketing, automation is particularly important. Tools such as MailChimp and Klaviyo allow you to create advanced email campaigns that can be automatically tailored to customer activity. With them, an e-commerce manager can easily manage newsletters, promotional campaigns and after-sales communications.

  • MailChimp – offers easy-to-use templates and automations that improve customer engagement.
  • Klaviyo – specializes in integrating with e-commerce platforms to personalize communications.

Customer service

Excellent customer service is what all should care about online stores. Programs such as Zendesk or LiveChat allow you to manage customer inquiries, track their history and provide real-time support.

  • Zendesk – allows you to manage requests from different channels in one place.
  • LiveChat – provides direct communication with customers visiting the online store.

Project and task management

The final element necessary for an e-commerce manager is project and task management tools. Asana, Trello or Jira are platforms that help organize work, both individually and in teams. They enable e-commerce managers to oversee project progress, communicate within the team and manage time effectively.

  • Asana – allows you to create plans for projects, tasks and subtasks in an orderly manner.
  • Trello – is an intuitive tool that uses a system of boards and cards, so it works well for visual learners.
  • Jira – often chosen in Agile environments (an IT project management strategy that focuses on the customer and divides tasks into smaller pieces), enables advanced project management.


An effective e-commerce manager is one who has the right tools to optimize work and manage many aspects of online business. The right tools are not only a way to save time, but also to increase conversions and build long-term relationships with customers. Platform selection, analytics, marketing, customer service and project management all create an ecosystem in which an e-commerce manager can operate effectively. The tools presented are a foundation that will help both in day-to-day work and long-term planning of the development strategy of the online store.

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